Helping Brands
Succeed in Mobile
Millennial Media delivers results
for the world's top brands
Millennial Media delivers results
for the world's top brands
Millennial Media provides developers with everything
they need to achieve their monetization goals
Millennial Media is the mobile advertising
and data platform powering the app economy
Millennial Media's mobile intelligence reports
leverage our platform and campaign data to
provide insights on key mobile ad trends
Modern Warfare 3 was the most talked about entertainment release of 2011 and the multi-faceted nature of the campaign allowed us to hit all our objectives.
“Implementing video helped us immediately grab the attention of our target consumer and drive app downloads and direct song purchases.” ~Christina Speed, Marketing Director, Patagonia
Engagement rates were 3X over industry standards.
CTR increased as the campaign went on, showing effective optimization.
Clickthrough rates were more than double industry averages.
All six featured cocktails featured strong engagement from consumers.
Improved ranking in the app store helped increase organic discovery of the GNC app.
The campaign drove strong engagement and delivered the desired number of app downloads by the end of the two week flight.
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