U.S. Marine Corps Counts on Mobile-First
With 2014 recruitment season officially underway, the U.S. Marine Corps (USMC) was looking to achieve massive awareness among target audience, males 18-29. via a holistic mobile campaign that would enhance its existing mobile efforts, including campaigns on Facebook.More
USMC’s message reached an impressive 10M users on Millennial Media’s platform, and then retargeted 1M of those users with messaging on Facebook
On average, Facebook CTR was 25% higher among those who saw the mobile ad first and 60% higher among those who clicked the mobile ad first 2
PBS KIDS Makes Mobile Fun
Dr. Seuss had a big birthday recently – his 108th! To celebrate this achievement and promote the PBS KIDS special stunt with The Cat in the Hat Knows A Lot About That!, PBS stations nationwide developed an integrated marketing activation to drive TV tune-in, website engagements, and visits, all designed to educate and entertain Kids and Moms.More
Creating a sense of urgency with the real-time clock increased engagement rates by nearly 50% as the premiere date approached.
Tablet CTR performed on par with platform benchmarks, demonstrating strong performance against “Stay-at-Home Moms” segment by leveraging at home Wi-Fi.
Mobile game interactions highest among Moms within Media & Video app category, garnering CTR that outperformed all other categories by 30%+.
Western Union Goes to the Movies with Mobile
For its first-ever entertainment partnership, Western Union, the leader in money transfers, collaborated with 20th Century Fox on an upcoming hit release: RIO 2. Connected by their common themes – staying tied to family roots and loved ones – Western Union had a unique opportunity to engage with its customers in a fun, entertaining and relevant way.More
Video Plus placement secured high completion rates, exceeding benchmarks by up to 5%.
Strategically targeting Spanish creative garnered CTR that performed nearly 3X higher than platform benchmarks.
Western Union gained valuable insights as a result of the campaign, learning the “Entertainment Fan” audience segment outperformed other vertical benchmarks, demonstrating that the RIO 2 partnership resonated with customers.
Jeep Wins with Mobile-First Approach to Cross-Screen
For the 2014 refresh of the popular Patriot and Compass models, Jeep was looking to increase awareness and consideration by driving qualified consumers to Jeep.com to learn more about the latest releases – anywhere, at any time. Leveraging Millennial Media’s PATH Cross-Screen Advertising suite to reach their target audiences across all touch points, and across all screens, was key to the success of the initiative.More
The campaign reached a unique audience of 1.4 million cross-screen viewers
Over 57% of all impressions reached the same user across multiple screens, demonstrating strong unique user reach and user accuracy
CTR increased by over 43% on PC ads when we reached the same user on their mobile device first
Universal Pictures Sends #EndlessLove on Valentine’s Day
To help promote the release of Endless Love on Valentine’s Day weekend, Universal Pictures wanted a solution that targeted, engaged and entertained a younger female audience. Creating shareable experiences on mobile devices was the core to this overwhelmingly successful mobile campaign.More
Endless Love filters, frames and stickers have been downloaded more than 900,000 times
Campaign generated a unique and organic audience of over 16.4 million
Over 7 million engagements and over 10,000 hours of total brand engagement time
Campaign exceeded expectations with an average CTR of 5.8%
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Millennial Media Completes Acquisition of Nexage to Create the Leading Independent Mobile Marketplace
Acquisition Expands Supply-Side Platform (SSP) Capabilities and Brings Programmatic Platform In-house Baltimore, MD (December 4, 2014) – Millennial Media (NYSE:MM), the leading...