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Campaign Success Stories

1 1 1 1 1
Activision Patagonia Jeep VeeV Acai Spirit GNC
Activision Leverages Mobile's Reach to Promote “Call of Duty: Modern Warfare 3”
Summary

Brand Awareness

Driving Sales

Social

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Client Callout

Mobile is increasingly becoming a key touchpoint for our core and growth audiences.

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Patagonia Shows “Music in Motion” with Interactive Mobile Video Campaign
Summary

Interactive Video and Rich Media Ads

Consumer Engagement

Environmentally Focused

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Client Callout

“Implementing video helped us immediately grab the attention of our target consumer and drive app downloads and direct song purchases.” ~Christina Speed, Marketing Director, Patagonia

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Jeep Develops Custom Mobile Landing Page to Drive Consumers to UK Dealerships
Summary

Driving Foot Traffic to Dealerships

Leveraging Positive Reviews

Mobile Only

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Results

Engagement rates were 3X over industry standards.

CTR increased as the campaign went on, showing effective optimization.

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VeeV Acai Spirit Provides Mobile Refreshment with Unique Rich Media Campaign
Summary

Encouraging Product Trial

Consumer Engagement

Smart Targeting

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Results

Clickthrough rates were more than double industry averages.

All six featured cocktails featured strong engagement from consumers.

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GNC Drives Branded App Downloads with Innovative Mobile Campaign
Summary

App Download Campaign

Eye-Catching Creative

App Store Ranking

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Results

Improved ranking in the app store helped increase organic discovery of the GNC app.

The campaign drove strong engagement and delivered the desired number of app downloads by the end of the two week flight.

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Recent News

/ Press Release

Millennial Media Launches Operations in Japan

Industry Veteran John Greiner Named Managing Director of Japan Baltimore, MD—May 13, 2013—Millennial Media (NYSE:MM), the leading independent mobile advertising and data platform...

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