Self-Service
Mobile
Advertising
Millennial Media announces the release of mMedia,
a self-service solution for developers & advertisers
Campaign Success Stories
Activision Leverages Mobile's Reach to Promote “Call of Duty: Modern Warfare 3”
Client Callout
Mobile is increasingly becoming a key touchpoint for our core and growth audiences.
Patagonia Shows “Music in Motion” with Interactive Mobile Video Campaign
Client Callout
“Implementing video helped us immediately grab the attention of our target consumer and drive app downloads and direct song purchases.” ~Christina Speed, Marketing Director, Patagonia
Jeep Develops Custom Mobile Landing Page to Drive Consumers to UK Dealerships
Results
Engagement rates were 3X over industry standards.
CTR increased as the campaign went on, showing effective optimization.
VeeV Acai Spirit Provides Mobile Refreshment with Unique Rich Media Campaign
Results
Clickthrough rates were more than double industry averages.
All six featured cocktails featured strong engagement from consumers.
GNC Drives Branded App Downloads with Innovative Mobile Campaign
Results
Improved ranking in the app store helped increase organic discovery of the GNC app.
The campaign drove strong engagement and delivered the desired number of app downloads by the end of the two week flight.
Recent News
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Day 4 of Creative Week – Activision’s Call of Duty
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