Millennial Media Unveils Super-Charged Decktrade 2.0â„¢

Leading performance-based mobile advertising network adds significant upgrades and new features, delivering richest payouts in the industry for content publishers, and the easiest campaign creation, management and reporting tools for advertisers.

SAN FRANCISCO – (BUSINESS WIRE) – Millennial Media, the cross-platform mobile advertising company, today announced several new features and upgrades to its performance-based mobile advertising network. Decktrade (http://www.decktrade.com). By popular demand and direct feedback from its hundreds of Decktrade users, Millennial Media has created a richer, more intuitive process for administrating campaigns and a new consumer advertising capability for launching BREWTM applications to select handsets, using Decktrade.

Decktrade now features a convenient, time saving one-click campaign management tool that eliminates the hassle of having to allocate budgets and set up campaigns for each carrier, and each subsequent destination URL. Instead Decktrade delivers more conversions by empowering users to pool their budgets across multiple carriers, regardless of the designated URL. This makes building and executing mobile ad campaigns easier than ever and delivers more conversions across multiple carriers.

In efforts to help advertisers achieve a seamless “browse to buy” user experience on mobile devices, Millennial Media has enabled Decktrade to significantly enhance content discovery and increase conversions. For the first time in the US, Decktrade lets mobile advertisers promote their BREWTM applications quickly and easily, delivering valuable conversions to mobile advertisers.

“Decktrade 2.0 demonstrates our continued commitment to delivering the most robust and comprehensive cross-platform mobile advertising products and services available to direct marketers and mobile publishers,” said Eric Eller, senior vice president of products and marketing at Millennial Media. “With Decktrade we are growing the entire mobile advertising marketplace, helping advertisers drive campaign performance well past clicks, into conversions.”

Decktrade 2.0 Key Benefits:

For Publishers

• Improved Campaign Approval Process: View all available campaigns at a glance.
• Improved Payout Process: Now it’s even easier to collect earnings at the end of the month.
• Improved Performance Statistics: Daily break down on fill rate and earnings.
• Easier Code Integration: Ad tags can now be implemented in test mode.

For Advertisers

• Improved Campaign Creation: Campaign builder walks advertisers through each step needed for building a successful campaign.
• One click Campaign Management: Build only one campaign to target across multiple carriers and assign a unique URL to each carrier of each ad banner.
• Improved Reporting and Purchase History: Easy to analyze campaign activity and track purchase receipts.

“Using Decktrade is so easy, I can even manage my campaigns when I´m on vacation,” said Katherine Winston, Director of Marketing at GoTV Networks.

About Decktrade

Aimed at advertisers who believe in the power of mobile media discovery, lead generation and conversion, Decktrade is a performance based, self-service network for mobile advertising. The network features a simple to use auction environment and has a myriad of tools to make sure customers and publishers derive maximum value from the marketplace.

Decktrade features include:

• Self-service marketplace that allows for rapid deployment of campaigns and inventory.
• Advanced features that promote mobile merchandixing and discovery.
• Performance-based cost-per-click pricing.
• Competitive auction bid system for advertiser pricing control.
• Powerful marketing tools.
• Publisher ad approvals to manage user experience.

About Millennial Media, Inc.
Millennial Media, the largest and fastest growing mobile advertising network in the U.S., offers the only true, end-to-end platform for mobile advertising – with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand™ network for targeted audiences across premium content, and Decktrade™ for large-scale performance campaigns, Millennial Media’s suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.

Media and Analyst Inquiries
Erin (Mack) McKelvey
VP of Marketing
443 992 4193 (o)
443 878 5673 (m)
mack@millennialmedia.com