Millennial Media Adds Verizon Wireless to its Mobile Ad Audience

Industry-leading mobile ad networks company to connect advertisers with Verizon Wireless consumers

Las Vegas and Baltimore, MD, April 3, 2008 – Millennial Media, the leading cross-platform mobile advertising company, today announced an agreement with Verizon Wireless that will add a significant portion of the company’s mobile advertising inventory to Millennial Media’s rapidly growing networks.

These mobile advertising networks – the fastest-growing in the industry – include MBrand, for targeted audiences across premium content and Decktrade for performance-driven campaigns. Through the terms of this agreement, Millennial Media will be able to deliver its advertiser campaigns to millions of Verizon Wireless Mobile Web users. This added reach provides Millennial Media’s advertiser partners express access to a highly valuable, highly targeted audience. Verizon Wireless consumers will benefit from the deal as well, as they will be exposed to a wider variety of advertisers and offers, without disruption to their mobile web experience.

“Verizon Wireless has long been a leader in consumer mobile services, and we are excited to add them to our industry-leading networks of brand-name, premium publishers and carriers,” said Paul Palmieri, president and CEO of Millennial Media.

About Millennial Media, Inc.
Millennial Media, the largest and fastest growing mobile advertising network in the U.S., offers the only true, end-to-end platform for mobile advertising – with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand™ network for targeted audiences across premium content, and Decktrade™ for large-scale performance campaigns, Millennial Media’s suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.

Media and Analyst Inquiries
Erin (Mack) McKelvey
VP of Marketing
443 992 4193 (o)
443 878 5673 (m)
mack@millennialmedia.com