Millennial Media Integrates Bango Analytics into Decktradeâ„¢

Baltimore, MD and London, UK, July 29, 2008 – Millennial Media, the industry´s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’â„¢s mobile analytics’ service.

Bango Analytics will enable Decktrade users to accurately track unique visitors responding to mobile ad campaigns, providing the precise measurement and insight needed to optimize campaigns and maximize ROI. The integration of Bango Analytics into the Decktrade platform enables any advertiser to seamlessly add a Bango campaign tracking link to a campaign, thereby enabling accurate tracking of a variety of metrics including unique visitors, country, network and device.

“This integration further solidifies our commitment to providing our clients and partners the best mobile measurement and analysis services. We are excited to add Bango Analytics to our growing list of third-party reporting and analytics partners,” said Eric Eller, Millennial Media´s SVP of products and marketing. “Our Decktrade customers will benefit from being able to leverage the response of each campaign to then reinvest where they see the strongest performance.”

Aimed at advertisers who recognize the power of mobile media discovery, lead generation and conversion, Decktrade is a performance-based, self-service network for mobile advertising. The network features a simple-to-use auction environment and multiple tools to make sure customers and publishers derive maximum value from the marketplace.

“Bango Analytics and Millennial Media´s Decktrade advertising platform work in perfect harmony by offering customers a highly targeted mobile advertising solution and the ability to get the most accurate mobile analytics,” said Ray Anderson, CEO, Bango. “This partnership gives mobile website owners the tools to target exactly the right audience across multiple markets and to increase their success on the mobile web”.

About Millennial Media, Inc.

Millennial Media, the largest and fastest growing mobile advertising network in the U.S., offers the only true, end-to-end platform for mobile advertising – with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand™ network for targeted audiences across premium content, and Decktrade™ for large-scale performance campaigns, Millennial Media’s suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.

About Bango

Bango delivers the technology that makes the mobile web simple. Bango created the world’s first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit. Bango is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com

Media and Analyst Inquiries
Erin (Mack) McKelvey
VP of Marketing
443 992 4193 (o)
443 878 5673 (m)
mack@millennialmedia.com