PointRoll Expands Mobile Rich Media Advertising Network for the Apple iPhone

NEW YORK, NY – February 12, 2009 – PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising announced expanded distribution partners to run its rich media ads on the Apple iPhone.

ESPN, AOL’s Platform-A, Millennial Media, and USA TODAY are all featuring PointRoll’s interactive rich media ads, creating over half a billion impressions each month on the iPhone.

“The growth of our advertising footprint on the iPhone enables leading brands to create interactive and targeted messages that can be served on some of the most popular mobile sites available,” said Jason Tafler, PointRoll CEO.

ESPN is one of the top five web sites accessed via mobile devices according to The Nielsen Company.  Platform-A comprises more than 70 sites within Mediaglow, AOL’s newly launched publishing business, along with thousands of publisher sites in Advertising.com’s third-party networks.  Millennial Media’s sites comprise the largest mobile ad audience in the United States, creating billions of impressions every month.  The combined reach of these web pages including USA TODAY gives PointRoll the largest interactive advertising platform on the iPhone.

PointRoll’s technology permits advertisers to reach the end user with interactive content such as video, data collection, send to a friend, tap to call and more without the use of flash, which hasn’t been integrated into advertising on the iPhone.

“As the first mobile ad network to offer PointRoll technology, Millennial Media’s advertising clients can now deliver additional rich mobile formats that are creatively consistent with their online counterparts.  The iPhone will also now be a showcase for the newly formed relationship between USA TODAY and Millennial Media.” said Paul Palmieri, President & CEO – Millennial Media.

Marketers are now able to utilize interactive rich media formats in the third screen, all without requiring the iPhone user to download any applications.  The advertisements have the same features as those that run on computers, showcasing expandable, multiple panel, video, click-to-call, coupon downloads, data collects, click-to-maps, and links to the App Store and Google Maps.

PointRoll will continue to provide in-depth engagement metrics and analytics, allowing marketers to track interaction rates, brand time, and other key measures of activity.

Mobile advertising is growing incredibly quickly. There are over 17 million iPhones on the market, with the potential to reach countless customers.  PointRoll leads the rich media industry, serving more than 70 billion rich media impressions each year and calling two-thirds of the Fortune 500 its clients.

For PointRoll
Max Pipman
mpipman@webershandwick.com
(212) 445-8226

Jessica Francisco
jfrancisco@webershandwick.com
212-445-8027

Kelly Byrd
kbyrd@webershandwick.com
212-445-8192

PointRoll iPhone Advertising Demonstration Links
Ford Flex Demonstration
Golf Channel Demonstration
BP Demonstration

About PointRoll
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the world’s leading online advertising rich media provider. PointRoll’s superior rich media banner advertising technologies and services enable brand marketers to connect with consumers by creating interactive online environments. Providing interactive features such as streaming video, polling, instant e-mail and data collection, PointRoll delivers measurable online advertising campaign results. PointRoll serves more than 85 billion rich media impressions each year – and serves two-thirds of the Fortune 500 brands. For more information, please visit http://www.pointroll.com/.

About Platform-A
Platform-A, AOL’s advertising business, reaching over 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A comprises AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com/.

About Millennial Media, Inc.
Millennial Media, the largest and fastest growing mobile advertising network in the U.S., offers the only true, end-to-end platform for mobile advertising – with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand™ network for targeted audiences across premium content, and Decktrade™ for large-scale performance campaigns, Millennial Media’s suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.

Media and Analyst Inquiries
Erin (Mack) McKelvey
VP of Marketing
443 992 4193 (o)
443 878 5673 (m)
mack@millennialmedia.com

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