Clearing some myths about buying mobile advertising

Once you learn how to drive a car, you can pretty much drive any car. Although locating the wipers or the cruise control can be a temporary challenge, it is generally an easy task to arrive at your end destination.  Buying a mobile ad can seem complex with all the buzzwords, devices and types of advertising such as SMS versus display. But if you look beyond the shiny gadgets and keep your eye on the end destination, you can achieve simple and highly effective mobile media execution.

According to Nielsen, 21 percent of households nationwide have gone completely wireless.  It is becoming increasingly important for advertisers to integrate interactive marketing media into their mix.  In my recent article featured on Mobile Marketer, I address head-on the myths concerning the seemingly daunting process of creating and buying for mobile for every advertiser nationwide.   In Clearing some myths about buying mobile advertising, I discuss the four easy steps to making mobile easy.  Explore them here: http://bit.ly/rRxwE

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