Millennial Media Introduces First Rich Media on BlackBerry

Marriott International’s upper moderate SpringHill Suites brand, an existing advertising partner with Millennial Media, is the first to leverage our first-to-market BlackBerry rich media ad.  Millennial Media is an important mobile advertising partner to OEMs and platform companies.  Given our in-depth knowledge of RIM’s devices and platforms, coupled with RIM’s increasingly advanced features, we are able to bring this capability to market on behalf of advertisers.

As a brand that places high values on design and technology, SpringHill Suites by Marriott has been on the forefront in utilizing Millennial Media’s broad reach to target all handsets including the iPhone, iTouch, and Palm Pre to show case Rich Media expandables.  With the introduction of the BlackBerry expandable ads, SpringHill Suites will be the first to expand their outreach with Rich Media to a range of RIM devices, reaching a wider target audience of business and leisure travelers who look for style and inspiration in their stay. With a focus on utility, the expandables offer easy access to brand essentials for busy professionals and travelers on-the-go.

Millennial Media has been a long-standing advocate of diversity in handset offerings, as demonstrated in our SMART report (http://www.millennialmedia.com/research/) which showcases our reach by both carrier and handset. Due to this philosophy, we are able to offer our network an industry-leading reach of nearly 80% of the mobile Internet according to Nielsen in September 2009. By continuing to offer new RIM solutions, such as BlackBerry rich media ads, Millennial Media is able to increase our reach and widen device targeting to a new base of professionals that were previously not available through the iPhone, iTouch, and Palm Pre.  As RIM continues to add additional touch screen devices to the market, this will be an increasingly valuable device to target audiences for advertisers.

SpringHill Suites by Marriott is an all-suite, select-service hotel brand that appeals to both business and leisure travelers.  Launched in November 1998, the brand currently has over 250 locations in the United States and Canada with more than 144 pipeline hotels. Take a tour of the new SpringHill Suites design at www.spacetoinspire.com