Lexus, Walmart, JCPenney, Best Buy used mobile effectively during holidays: webinar

Lexus ran a holiday-themed mobile campaign on CNN Mobile

Please click here to access the archived webinar, “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010”

Lexus, Walmart, JCPenney, Best Buy and Vicks are examples of brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
During the hour-long webinar “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010” hosted by Mobile Marketer and sponsored by mobile ad network Millennial Media, four panelists discussed mobile’s progress over the holidays, lessons learned and best practice for 2010. The webinar panel was moderated by Mobile Marketer’s Mickey Alam Khan.
Read the full article: http://bit.ly/cM82sq (the text above was taken directly from Mobile Marketer, with permission)

Speakers included R/GA, CNN Mobile, eMarketer, ESPN Mobile and Millennial Media

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