Millennial Media Adds Trusted Leaders

After coming off the fourth quarter, which is always hectic for a sales team, now is a great time to reflect on what we’ve done well, where we can improve, and what we plan for the year to come – especially in an industry growing as fast as ours.   Here at Millennial Media, we just completed a fantastic sales leadership summit, where we did just this.   As I sat in the conference room with our sales leadership team, it occurred to me the power of the world class team in front of me…

When we announced our latest round of funding in November, sales talent was a key element of our continued investment in growth.   Prior to the announcement, we had recently added senior sales leaders: for the mid-West, Betsy Flounders, the mid-Atlantic, Mike Anthony and, in the west, Mike Schlegel.   Michele Tobin had already been leading the entertainment vertical.  Then, to kick off the New Year, we added more trusted leaders with the addition of Carrie Seifer for the Northeast region and Alia Lamborghini in the Southeast.  My colleagues in Tech have brought in numerous new engineers in the past few weeks, and Operations continues to expand to keep up with the ever-increasing demand from advertisers.

On the face of these additions, we can see a raw increase in sales numbers, but what really excites me is the trust the market has in these leaders.  This team has spent the last decade guiding clients through a rapid pace of change.  Changes that have seen traditional media stumble and re-invent itself and forced rising companies to invent pricing metrics and creative units.  Each came recommended from various agencies, direct clients, and, together, they bring over 50 years of digital and mobile experience.  Millennial Media could not be more focused on the success of advertisers in mobile, and this group brings with them the trust of the market.

We are thrilled to have these seasoned leaders who bring extensive experience in advertising, mobile and digital to the Millennial Media community.  They join, what I believe, is the best sales force and account management team in the industry today.  In this very moment of rapid growth, a moment when the advertising community needs to look for a trusted leader, and trusted names and faces to help them chart the latest changes, the Millennial Media team will be there and ready to serve.

Be Mobile. Lead Mobile.  Deliver Mobile.

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