As the Senior Vice President of Marketing, Erin (Mack) McKelvey leads all areas of Millennial Media’s corporate and product marketing, external communications, and industry relations. She also serves as the company spokesperson. Mack has more than thirteen years of business-to-business and consumer marketing and communications experience in the entertainment and mobile industries.
Prior to Millennial Media, Mack was a senior director of marketing at SIRIUS XM Radio. Before SIRIUS XM, she held senior roles within VeriSign’s global Communications Services’ division, American Management Systems’ global Communications, Media and Entertainment division, British Telecom (BT Ignite), and 2nd Century Communications. She also brings agency experience from Edelman Public Relations and Alexander Communications (now part of Ogilvy PR).
She is an active member of the Mobile Advertising and the Women in Wireless Committees within the Mobile Marketing Association (MMA); and an active member of the Mobile Advertising and the Networks and Exchanges Committees within the Interactive Advertising Bureau (IAB).
Mack is a frequent industry speaker; and in 2009, she was named one of the 50 Mobile Women to Watch in 2010, by Mobile Marketer.