Patagonia Goes Mobile to Drive Environmental Conservation Awareness

GOAL

To drive awareness and sales from iTunes to support the launch of Patagonia's Music initiative "Buy a Song, Benefit the Environment" iPhone Application. All proceeds of music sales support conservation efforts of each Artist's choice.

SUMMARY

Mobile Experience

Mobile is the perfect eco-friendly platform with a zero carbon footprint impact and worldwide distribution capability. Eco-Targeted Millennial Media's proven ad targeting technology and audience-building capabilities helped Patagonia engage with eco-friendly mobile consumers.

Exclusivity

Millennial Media was selected as the exclusive Mobile ad partner to support Patagonia's targeted (iTunes/Apple iOS) campaign because of our expansive reach and proven track record of delivering effective Cause Marketing campaigns. Patagonia's campaign reached more than 6M highly engaged cause-focused mobile users.

"Our platform was perfect for mobile and we were excited to have the advantage of the scale and precise targeting Millennial Media had to offer."

Christina Speed, Marketing Director, Patagonia