The Container Store® Taps Mobile to Boost Email Acquisition Efforts Before Back-to-School Promotions

Detail: The Container Store® Taps Mobile to Boost Email Acquisition Efforts Before Back-to-School Promotions

GOAL

Prior to students going back to college, The Container Store tapped Millennial Media and the power of mobile to drive email acquisition prior to special back-to-school promotions, including a dorm room makeover sweepstakes.

SUMMARY

Targeting

Millennial Media utilized demographic targeting to reach students 18 –20 years old.

Engagement

The Container Store provided compelling banner creative that offered a high value proposition and strong and timely call-to-action to “win a $1000 dorm room makeover”. Working with the client, Millennial Media designed a custom landing page experience where mobile users could opt-in to receive emails about the dorm room makeover sweepstakes and other special promotions.

RESULTS

The cost-per-click campaign delivered strong results for The Container Store over the 20 day flight.

  • Campaign exceeded client expectations in garnering new email subscribers.
  • Campaign achieved click-through rates above industry averages.
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