Capture Attention & Inspire Action with Interactive Video

MILLENNIAL MEDIA’S INTERACTIVE VIDEO AD

Interactive Video Ads provide rich branding experiences of TV commercials without the challenges of time shifted viewing. Millennial Media's Interactive Video Ads are layered with opportunities for consumer interaction; driving engagement, consideration and purchase for advertisers. Highly customizable, these ads deliver advertising success across all industry verticals and client objectives. Building Interactive Video Ads is easy and efficient. Simply leverage Millennial Media’s wireframes to repurpose existing TV commercials or digital video and then choose overlaying interactive buttons to create an immersive mobile destination.

Deliver Compelling Creative: High impact HD video gives consumers a brand experience that makes an imprint
Inspire Consumer Participation: Interactive features build deeper consumer relationships and sustainable brand lift
Deliver Results: Flexible execution tailored to clients’ unique goals ensures that objectives are achieved
Drive Creative Efficiency: Wireframes enable clients to reuse existing creative assets to design their own mobile experience

INTERACTIVE VIDEO EXAMPLE: PATAGONIA

Patagonia Shows “Music in Motion” with Interactive Video Campaign

Patagonia’s Interactive Video Ad promoted the Patagonia Music Collective, an initiative that offers songs for purchase via iTunes, donating the proceeds to the environmental cause of each participating artist’s choice. Featuring a song from popular artist, Medeski Martin & Wood, the Interactive Video Ad presented a powerful brand experience that inspired specific action through interactive buttons encouraging consumers to “Download,” “Buy” and “Replay.”