Maximize Audience Engagement with Mobile Video

MOBILE IS THE 1ST SCREEN. IMMEDIATE. ALWAYS ON. ALWAYS WITH YOU.

With all of these new behaviors, TV ads can’t remain on just one platform. Extend the impact of TV & digital creative with Mobile Video. Millennial Media’s Mobile Video solutions enable advertisers to quickly & efficiently distribute TV & digital creative across the largest independent mobile platform:

Interactive Video Ads

Present the rich branding experience of a TV commercial to provide opportunities for consumer participation
Achieve advertising success at the branding level & beyond

Click-to-interactive Video Ads

Delivers engagement & interactivity across all banner inventory, enabling advertisers to maximize their reach across the Millennial Media platform

Tablet Interactive Video Ads

Give consumers a lean-forward experience that makes an imprint
This flexible, interactive execution is tailored to clients’ unique goals, and starts a dialog that drives value for consumers

Patagonia Shows “Music In Motion” With Interactive Video Campaign

Patagonia’s Interactive Video Ad promoted the Patagonia Music Collective, an initiative that offers songs for purchase via iTunes, donating the proceeds to the environmental cause of each participating artist’s choice. Featuring a song from popular artist, Medeski Martin & Wood, the Interactive Video Ad presented a powerful brand experience that inspired specific action through interactive buttons encouraging consumers to “Download,” “Buy” and “Replay.”