Reaching Audiences at Scale with Advanced Targeting
Millennial Media has tens of thousands of cross-platform apps and mobile sites on our premium ad platform, enabling us to connect brands with their target mobile consumers. Whether advertisers choose broad or targeted reach, our best-in-class data, technology, and consumer intelligence allow us to reach, target, and engage mobile audiences at scale.
Millennial Media understands consumers' mobile context, behavior and location, powering targeting that captures real life moments to create real connections for brands.
Millennial Media’s targeting is based on insights, not identity, using non-PII data to build audiences. Learn more about the data and technology powering Millennial Media's targeting capabilities.
Audience Targeting
Millennial Media utilizes proprietary technology to build accurate, scalable segments that allow brands to reach their target audiences. Brands can reach these audiences on Millennial Media’s platform by targeting different parameters, including demographics, content preferences, location, and behavior (i.e., those who have previously engaged with the brand’s creative or apps).
App Engagement Program
Millennial Media’s App Engagement Program creates sustainable benefits for brands by re-engaging users who have previously downloaded their branded apps. Through the use of mobile display ads, advertisers can drive users back to specific destinations inside their apps, retarget consumers with relevant messaging, and gain unique conversion metrics. The App Engagement Program is a powerful next step to App Discovery campaigns, which ensure initial app adoption.
Contact Millennial Media to learn more.
Local Market Targeting
With Millennial Media's unparalleled local marketing targeting capabilities and cross-platform philosophy, advertisers have the ability to reach and engage local consumers at scale. Fueled by its data and technology platform, Millennial Media recognizes audiences from country origin, to DMA, to lat/long levels of granularity. This capability arms brands with the opportunity to deliver relevant ads to consumers only in the geographic targeting parameters they define.
Local Zone Targeting
Millennial Media offers Local Zone Targeting, which allows brands to leverage our national reach, while targeting within a small radius of select locations. Ads are delivered to consumers near established lists of key locations, such as major malls, big box retail stores, consumer electronics outlets, colleges and universities, movie theater chains, home improvement outlets, etc.
To learn about location-based targeting, contact Millennial Media today.
Tactical Targeting
Millennial Media’s Tactical Targeting engine identifies and assembles mobile features, including carrier, device, operating system, app/browser, etc., enabling advertisers to leverage mobile’s innate characteristics to connect with consumers.
"Mobile devices have become a lifeline for young adults, and reaching consumers on devices like the Sony PSP and Nintendo DS was a unique, and effective, way for my client Cedar Fair to engage this audience."
Pete Baird - Senior Digital Strategist, Yellow Submarine
Read the full Cedar Fair Campaign Summary
Contact Millennial Media today to learn more and get started.