Millennial Media's Mobile Audience Solutions
Mobile Audiences. Delivered.
What’s relevant to a consumer changes throughout the month, the day, even the minute. Millennial Media’s Mobile Audience Solutions connects brands with their target consumers at the moments that matter most – increasing relevancy for both consumers and brands.
At Millennial Media, our main focus is to deliver relevant audiences to our clients, at scale. With our first- and third-party data assets, we deliver the most precise audience and cross-screen targeting solutions in the market. Because the Millennial Media Platform operates in real-time, we can respond to every shift in data, allowing us to continually refresh and identify audience segments when individual interests, activities and needs change.
How Millennial Media reaches your defined audiences:
Consumers today are platform-agnostic. They jump from screen to screen and consume content everywhere. Millennial Media’s PATH Cross-Screen Advertising can help advertisers target consumers regardless of screen or device, in a single ad buy. Connect with audiences across smartphones, tablets, laptops and home PCs, to make your campaigns more cohesive, relevant and impactful.
Reach consumers based on actual, real-world actions and behaviors. Millennial Media’s proprietary data algorithm, combined with third-party data partnerships, builds the most precise and scalable behavioral audiences in the industry. Advertisers can strengthen their message by ensuring that they are providing the right value proposition to the right consumer at the right time.
Target consumers based on demographic profiles, including age, gender, household income, language, education and more. Ensure the brand message is delivered to the demographic most aligned with the desired consumer to drive maximum campaign effectiveness.
Align brand messaging with premium content topics that best reflect the interests or demographics of the target audience.
Looking to target a consumer by device? Or when they are at home on Wi-Fi during primetime hours? Millennial Media allows advertisers to reach consumers based on the characteristics of their mobile devices and connections, enabling them to leverage mobile-only characteristics to connect with their target audience.
One of the most powerful targeting solutions to mobile: location. Leverage millions of location data points Millennial Media receives and analyzes to ensure your message is delivered to the right consumer at the right location at the right time. With Millennial Media’s leading geo-targeting solutions, advertisers can reach consumers at any time and any place – with accuracy.
Connect with consumers at moments in which brands can provide the most value. Contextual Audiences reach consumers based on what is happening around them at a given moment. Whether they are shopping at a competitor’s location, or attending a sporting event or music festival.
Make CRM data actionable by leveraging customer contacts to reach consumers across mobile. Millennial Media partners with third-party privacy vendors to ensure maximum data privacy.
Private Pool allows brands to build custom audiences based on their own data, and then leverage that information to reach similar custom audience profiles on the Millennial Media platform.
Make an impact, again. Leverage Millennial Media’s suite of retargeting solutions to reach your existing audiences with reinforcement messaging. Retargeting solutions include PC to Mobile Retargeting, Ad and App Retargeting, and the App Engagement Program.
To learn more about these solutions and determine which ones will work best for your goals, contact us for more information. Our team can configure a targeting solution to achieve specific campaign goals.