Advertisers - MBrand
REACH the mobile mass market – wherever they are.
need targeted awareness? we're all over it.
premiumRESULTS
Research has shown that 66% of consumers recall mobile marketing campaigns, and 36% are likely to buy products related to the campaign. For brand advertisers, strong recall and favorability rates are indicative of campaign success. Millennial Media's MBrand network is designed to generate these results – and more. Branded content from premium publishers ensures your campaigns are reaching consumers when they are immersed in relevant content.
premiumCONTENT
Brand advertisers are selling an image. It may belong to a product or service, but the end-goal of the campaign is to generate reaction to a brand image. These types of campaigns perform best across premium, brand-name content. The MBrand network is comprised of just that. Premium publishers whose rich content is proven to attract and engage the consumers you seek. From driving awareness to generating favorability to raising recall, MBrand delivers success.
premiumTECHNOLOGIES
Sophisticated targeting technologies ensure your campaigns reach the audience you need. Targeting options include content channel, demographic, time-of-day, handset, carrier, geography and behavior. Choose from multiple predetermined content channels or let us know what you're looking for and we'll build a custom channel just for you. Advanced reporting tools measure the effectiveness of your campaigns – and the resulting insight allows us to make any necessary changes in order to maximize your return on investment.
Targeting options:
- Demographic
- Time-of-Day
- Content Channel
- Handset
- Carrier
- Geography
- Behavior
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Content Channels:
- Entertainment
- Health & Fitness
- Finance
- Games
- Hispanic
- News
- Social Networking
- Sports
- Technology
- Travel
- Weather
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More than one-third of surveyed respondents use their mobile device to check sports scores and headlines at least once a day. (Avenue A | Razorfish)
