Perform

Step 4: Perform – Looking for Scary Movie Fanatics?  Female Sports Enthusiasts?  We Create the Audience.

Our mix of tools and technology enable Millennial Media to target your campaign as broadly or as specifically as needed, as well as provide precise analysis of accompanying campaign results.  Reach has emerged as a true differentiator between mobile advertising networks.  Millennial Media has the largest, most scalable reach in the U.S. which enables us to provide advertisers with the most advanced targeting options available today.

Targeting options include: channel, country, carrier, device, custom subnet, demographic, geographic, location and custom audiences via our MYDASâ„¢ Audience product.

MYDAS™Audience makes persistent audiences available to advertisers for: targeting, utilizing user- profiles, opted-in survey data, and publisher-provided meta-data.  By identifying mobile users anonymously, Millennial Media is able to create campaign-specific custom audiences.

Once enrolled, those users can be specifically targeted to campaigns that our advertisers purchase. MYDASâ„¢Audience has shown strong increases in interaction rates when compared to alternate targeting techniques.

Our brand clients have the advantage of our full-service model.  Throughout the life of your campaign, our highly skilled and professional Operations and Account Management teams analyze performance data and leverage sophisticated tools to provide advertisers the most thorough analysis.

If you are interested in our self-service, cost-per-click mobile advertising channel – please visit www.decktrade.com

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