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IDC Names Millennial Media a Top 10 Wireless Company to Watch in 2007

Baltimore, MD. (March 22, 2007) - Information technology research firm IDC this week named Millennial Media as one of its Top 10 wireless companies to watch in 2007. In this report, the research firm identifies wireless companies with innovative technologies, creative approaches to the market, and market experimentation. Millennial Media provides mobile advertising services that effectively deliver the greatest reach to advertisers, mobile ad revenue to publishers and incremental revenue to mobile operators.

"As the mobile advertising market continues to grow, more carriers, brands and advertisers are allocating specific budgets for mobile advertising campaigns, said Julien Blin, analyst with research firm IDC. "Millennial Media is well-positioned to take advantage of this increased spending, through its robust and highly scalable mobile ad platform. In addition to their inclusive view of the market, we believe their existing relationships with carriers, advertisers and publishers should be a great engine for their growth."

"We are honored that IDC has recognized Millennial Media's innovative mobile advertising solutions," said Paul Palmieri, CEO of Millennial Media. "We believe 2007 offers enormous growth and opportunity for the mobile advertising ecosystem, and Millennial Media is poised to help lead that growth."

The company's cross-platform technology enables the broadest reach, most effective targeting and most insightful measurement. Its services and technology include:

• Millennial Marketplace--A network of mobile media properties that provides high-value advertising space across all platforms and formats, creating opportunities for brand advertisers to drive consumer engagement.
• Millennial Media's MYDAS--A cross-platform ad serving technology that scales to monetize all available impression inventory and optimizes ad delivery for the most effective targeting and best ad presentation possible.

About Millennial Media
Millennial Media (www.millennialmedia.com) is a mobile advertising company that effectively delivers the greatest reach to advertisers, mobile ad revenue to publishers and incremental revenue to mobile operators. The company provides technology and services that optimize ads to mobile devices and manages the entire ad cycle. A privately-held company, Millennial Media is based in Baltimore, MD.