Developers from around the world will converge upon San Francisco next week for Apple’s annual WWDC conference, and we can’t wait. The conference is always a great opportunity to hear from developers about major trends they are excited about – including the new features in iOS 7! Our team will be on the ground throughout… Read More
With the release of today’s Mobile Mix report, Millennial Media has now put out over 75 research reports to date. The campaigns and impressions on our platform provide the basis for our reports, and whenever possible, we include the same categories and charts in every report. One benefit to taking this approach is that when… Read More
I’m very happy to announce today that we have officially launched operations in Japan. John Greiner has been named Managing Director of the region, and he will be leading our team out of the newly opened Tokyo office. John has over 18 years of experience in the Japanese market, and his impressive background and knowledge… Read More
Tablets have had a profound impact on the mobile landscape. They provide advertisers with inherent advantages that come with mobile advertising, such as the ability to use location data to help target consumers. But there are important differences as well, most notably in consumer behavior. For a marketer looking to be successful advertising on tablets,… Read More
The Millennial Media team was recently out at GDC 2013 in San Francisco, one of the largest game developer conferences in the industry. While there, I had the pleasure of moderating a panel featuring a group of leading game developers to talk about game monetization strategies, and the current mobile advertising trends that have an… Read More
Business Insider recently compiled a list of the “30 Most Creative People in Mobile Advertising,” and we were very proud to see our own Sarah Jennings representing Millennial Media. Sarah has played an instrumental role over the years in helping us build new creative units, and she is constantly thinking of innovative ways we can… Read More
There is no day in college sports quite like the first day of the NCAA Tournament. Games are on for almost 12 hours (spanning work, lunch, traditional primetime hours, etc,), they are played at a variety of locations across the country, and the audience includes consumers who may not usually be interested in sports but… Read More
mMedia is a true self-serve platform for advertisers that want to put their campaigns on auto-pilot. Our system automatically optimizes campaign performance by shifting delivery to the destinations that are driving higher conversions. But what if you want more control over your campaigns? You’ve told us that sometimes, you want to take a more hands-on… Read More
Today we released version 5.0 of our Millennial Media SDK for iOS and Android. This release contains a number of new features and improvements to make it easier than ever for developers to make money through advertising. Here are a few highlights: Fast and Easy Integration A completely updated interface gives developers greater flexibility and… Read More
Consumer Goods marketers were among the first to embrace mobile advertising, and I’ve been impressed with how these savvy advertisers are using mobile in creative ways to drive brand awareness. The early adoption of mobile advertising by this vertical offers lessons for all advertisers on harnessing the power of mobile to influence consumer behavior. Almost… Read More