Today we’re happy to announce the official release of our App Engagement Program, an extension of our platform that allows advertisers to drive ROI from their apps. Brands have dedicated time and energy into creating great app experiences, and many advertisers have also invested resources to drive downloads and initial adoption. What’s next for these… Read More
At Millennial Media, we’re focused on providing tools to developers that will help them find better ways to manage and monetize their mobile inventory. Today I’m pleased to announce that we’ve added mobile web support to our suite of web-based tools and resources. Now our partners can manage both their in-app and mobile web monetization… Read More
Today we released our November S.M.A.R.T.™ report, which contains insights into how the holiday shopping season impacted the mobile advertising industry. During key shopping days like Black Friday and Cyber Monday, advertisers turned to mCommerce to drive consumers to purchase directly on their mobile devices, and as a Post-Click action, we saw mCommerce grow 68… Read More
Today, we released our November Mobile Mix Report, which includes a special spotlight on the Kindle Fire. Since the Kindle Fire launched less than two months ago, we’ve seen impressions grow at an average daily rate of 19 percent, with a monthly run rate of hundreds of millions of impressions. As millions of consumers are… Read More
It’s always exciting to see new brands discovering the power of mobile, and recently, we were happy to be the exclusive partner for VeeV Açaí Spirit’s first ever mobile campaign. The campaign utilized rich media and advertised six different VeeV cocktails across all major smartphone operating systems. When consumers clicked on the image of a… Read More
Ad Age recently released their annual “Book of Tens” issue, where they highlight various “Top 10” lists, ranging from the top ten Magazine covers of the year, to the top ten media feuds. In their section on the top ten “Mobile Moments” of the year, they featured data from one of our Mobile Mix reports… Read More
Last week, I was privileged to speak at a panel at APPNATION that was focused on mobile monetization. The panel was moderated by Anna Bager, the head of the Mobile Center of Excellence at the IAB, and the two of us were joined by the following panelists: Ulla McGee, VP, Mobile Products at PC World… Read More
Today we released our October S.M.A.R.T.™ report, which contains a special in-depth look at mobile advertising in the entertainment industry. When we first started reporting mobile ad verticals in Q2 of 2009, entertainment was the leading vertical on our network, and since then, the industry has remained a leader in the space. In our report… Read More
Last week, the Association of National Advertisers (ANA) released the latest edition of their digital publication, ANA Magazine. The magazine is put out 6 times a year for the members of the ANA community, and in this edition, we were happy to help provide some context on around mobile video advertising. Millennial contributed two articles… Read More
There’s an enduring misperception that only a few select verticals are seeing success with mobile advertising. Correcting that is a key item on the industry to do list. During Advertising Week 2011, Paul Gelb, the Vice President, Mobile Practice Lead at Razorfish, observed that “Every industry vertical has found a way to integrate mobile.” Indeed,… Read More