Today is the final installment of “Millennial Media Creative Week,” and today’s example from www.millennialmedia.com/brands is a UK campaign that advertised Activision’s Call of Duty: Modern Warfare 3. Leading up to the game’s release, Activision wanted to build buzz and drive pre-orders, and to do this, they created a multifaceted campaign that gave consumers a… Read More
Today’s feature campaign from www.millennialmedia.com/brands is an engaging Interactive Video campaign from Patagonia. The campaign was for the “Patagonia Music Collective,” which is a charitable initiative Patagonia undertook with top musical artists to raise money for environmental groups. The specific campaign goals were to drive app downloads and direct sales of Patagonia music songs. Mobile… Read More
As Millennial Media Creative Week continues, we are featuring Campaign Summaries daily from www.millennialmedia.com/brands, and today we highlight an engaging rich media campaign from Westin. Westin used mobile as a creative way to extend their digital “Elements of Well Being” campaign, and give consumers a new environment to interact with images of comfort and relaxation that… Read More
Today, we’re very happy to release the latest edition of our Mobile Intel Series. In each Mobile Intel Series guide, we take an in-depth look at a specific vertical or consumer segment, and in this edition, we focus on Finance, which is currently the leading global vertical on our platform. The changing mobile landscape has… Read More
At Millennial Media, we see innovative creative executions every day, and in the spirit of Creative Week, the week-long celebration of creativity in the advertising and digital media industry, we wanted to highlight some of the great brands succeeding in mobile creativity. This week we’ll be spotlighting campaigns from www.millennialmedia.com/brands, and today, we’re happy to… Read More
Earlier this year, we announced that mMedia, Millennial Media’s self-serve tool, emerged from beta, providing advertisers and developers the opportunity to manage their own campaigns and reach over 300 million global users across our platform of mobile apps. This week, we rolled out another update to mMedia, which includes an Impression Forecaster and Bid Price… Read More
For our April S.M.A.R.T.™ report, we decided to take a slightly different approach and focus on a single event last month that made a noticeable impact in mobile – the NCAA basketball tournament. To do this, we partnered with the IAB to commission a Harris survey, and then married that with consumer data from our… Read More
Call of Duty: Modern Warfare 3 is the top selling video game of all time. Leading up to the release, Activision worked with Millennial Media on a mobile ad campaign that drove both awareness and pre-orders in the UK. The rich media mobile ad campaign ran cross-platform, and to highlight Call of Duty’s unique gameplay,… Read More
In March 2009, we released our first monthly S.M.A.R.T. ™ report, with the goal of educating brand advertisers about the capabilities of mobile reach, targeting and engagement. Today—as we come to the third year anniversary of S.M.A.R.T. ™, we are proud to say that we have now released over 60 mobile intelligence reports, including S.M.A.R.T…. Read More
Earlier this week, we were thrilled to receive an official “Sales Excellence” award from the IAB, honoring Millennial Media as having the top sales team based on our knowledge, innovation/creativity, and customer service. The IAB worked with Advertiser Perceptions to develop a customer feedback survey that, in their words, would “identify the sales organizations and… Read More