I’m very happy to announce some new tools we’ve added to mMedia that will give marketers additional advertising options within our mobile self-serve solution. To start, advertisers will now be able to view reporting down to the individual creative level. For campaigns that may have different images or multiple calls-to-action, this will aid in optimization and A/B testing will provide more transparency into which ads are driving results.
Our advertisers are getting quantifiable results from their usage on our platform, and we are constantly striving to respond to their needs as quickly as possible. Mobile self-serve advertisers are passionate about optimizing performance of their campaigns, and this release will give them even more ways to drive their results.
Here are some of the other new updates in the release:
- Demographic targeting that provides the option to target by Age and Gender.
- Mobile Web conversion tracking that gives advertisers another metric to gauge the performance of their campaigns.
- Pacing alerts that will identify campaigns that are at risk of under-delivering and provide suggested actions to get them back on pace.
We encourage everyone in the mMedia community to go to our revamped Help Center to learn more about all of these new features. We are always looking to improve your experience with mMedia, and hope that this content will give you a great head start into getting the most out of your advertising
Check out http://mmedia.com/ to learn more information or get started.