A “Charming” Campaign

We all want to be charming, but as any husband or boyfriend knows, choosing a thoughtful gift isn’t easy. Well…PANDORA Jewelry is here to help.

PANDORA is a brand we have worked with on multiple mobile campaigns, including an innovative campaign they ran a few months ago around Mother’s Day.

Mobile Marketer recently had a chance to speak about this Mother’s Day campaign with Angel Ilagan, the VP of Marketing at PANDORA North America, and they took a deep dive into PANDORA’s mobile strategy.

In the article, Angel called out that “Mobile works especially well when we talk about our major holiday campaigns. As we understand how the consumer utilizes a mobile device, we’re able to apply our advertising accordingly to make it fit to the environment.”

We had a firsthand view of this strategy, and for this particular campaign, PANDORA used mobile to drive users to the “PANDORA gift advisor” where they could build their own charm bracelets directly from their mobile device

This is the second time this year that we’ve been able to work with PANDORA around a big holiday campaign, as we previously worked with them on a campaign around Valentine’s Day.

The full Mobile Marketer article is available to read online here: http://www.mobilemarketer.com/cms/news/strategy/13443.html

Congrats to PANDORA and their agency GKV on a great campaign!