The pace of change in the mobile industry can be staggering. I’ve grown accustomed to new twists and turns each week. But once in a while, something comes along that serves as a real eye-opener . This recently happened for me with our Q2 Mobile Mix report, which was just released this morning.
In past reports, we’ve broken out the “Top 20 Smartphones” on our platform (ranked by how many impressions we see from each), but this month, we decided to expand that into “Top 20 Devices.”
Amazingly, only 6 of the top 10 devices are actually smartphones!
The iPad was the number three overall device on our platform, and was joined in the top ten by the Samsung Galaxy Tab, Kindle Fire and iPod Touch.
The new report also calls out that non-phone connected devices, like tablets, accounted for 25 percent of our total impressions in Q2, which is up from 19 percent in Q2 of 2012 and 16 percent in July of 2011.
When I think about tablet advertising, a flood of possibilities come to mind, ranging from mobile video, to full screen rich media gamification units, to campaigns that are designed to complement a TV show and create a cross-screen viewing experience.
The opportunities are endless, and it’s incredibly exciting to see consumer usage grow at such a tremendous pace.
Along with the information on tablets, the full report also contains data on the top manufacturers, top application categories, regional spotlights for EMEA and Asia-Pacific and much more.
Check it out for yourself, and download the report at: http://www.millennialmedia.com/mobile-intelligence/mobile-mix/