Money on the Move: The S.M.A.R.T. Report Spotlight on Finance

Written by
Jason Kelly, President of Managed Media

The sign of a well-worn pair of jeans used to be a ‘wallet fade’, an outline of where you pocketed your wallet every day. Today, you’ll also see a ‘phone fade, a sign of the near constant connection to our mobile device. Perhaps it’s unsurprising then, that people are becoming more comfortable with mobile financial… Read More


Thank You Marketers for Rewarding Us with “Best Mobile Advertising Technology” at the Marketers Choice Awards

Written by
Marc Theermann, EVP of Business Strategy

It was an exciting evening for Millennial Media at the inaugural Marketers Choice Awards Gala held in New York City on November 11. Hosted by the Industry Index and Advertising Week, the event marked the launch of DMR’s Industry Index, which allows advertisers to quickly find the best-of-breed technology solutions through objective rankings supplied by… Read More


Top Four Thanksgiving Apps

Written by
Greg Carfine, Senior Director, Inventory Acquisitions and Global Monetization Services

Believe it or not, November is here and Thanksgiving is only two weeks away. Whether you’re hosting family from afar or making the trek during some of the busiest travel days of the year, you’ll be thankful to have these apps at your fingertips. Weather Kitty Busy travel days plus unpredictable November weather create a… Read More


The Six Golden Rules of Monetization

Written by
Ollie Clamp, VP of Global Monetization Solutions

As we move into November, I’m getting ready to take part in my third Application Developers Alliance Workshop in as many months, this time in Ljubljana, Slovenia. Already taking in Paris and Berlin in the past few weeks, each event has been a great chance to meet new developers and help support the Alliance in… Read More


Knowledge is Power: Five Tips for Understanding Programmatic Buying

Written by
Julienne Thompson, VP, Programmatic

We’ve all heard the saying, “Knowledge is power.” Many agencies and brands are still thirsting for knowledge when it comes to programmatic: what it is (and isn’t), its benefits and how it really works. In this post, I’ll define common industry terms and provide practical tips for managing your programmatic mobile campaigns. The ABCs of… Read More


Embracing the Change to Mobile, Programmatic and Direct

Written by
Julienne Thompson, VP, Programmatic

What do advertising, art, fashion, and restaurants have in common? They each have a week in NYC dedicated to their advancement, bringing together industry leaders to celebrate the best of what their professions offer. At Advertising Week this year, ‘programmatic’ was the most common word on everyone’s lips. It was the Fashion Week equivalent of… Read More


Demonstrating Mobile-First Cross-Screen at IAB UK Digital Upfronts

Written by
Stephen Jenkins, VP Marketing, EMEA

Last Friday at central London’s exclusive Gaucho restaurant in Piccadilly, members of Millennial Media’s EMEA executive team and I stood up in front of a packed room for the final day of the IAB UK Digital Upfronts, a new showcase for the UK digital advertising industry. Running across the entire week, the UK Digital Upfronts… Read More


Marketers, Meet Your Engineers

Written by
Carrie Seifer, SVP of Strategy

Looking back on Advertising Week 2014, the mantra that I heard over and over again is art plus science equals great advertising. That idea is not exactly new, but most discussions on content or creative kept circling back to ad tech and one hand washing the other better deliver on the promise of relevance. In… Read More


Getting Ready for IAB UK Digital Upfronts

Written by
Zac Pinkham, Managing Director, EMEA

With two weeks to go until the start of the IAB UK’s first-ever Digital Upfronts, for which Millennial Media is a partner, I was asked by the IAB to share my thoughts and preview what we would be presenting at our session on Friday October 17. As a brand-new showcase for the UK digital advertising… Read More


Where To Find Millennial Media at Ad Week

Written by
Carrie Seifer, SVP of Strategy

Advertising Week is almost upon us, and the Millennial Media team is gearing up for a full week of fun and events. With thousands of attendees, hundreds of panels, and a variety of different locations, it can be a scramble to fit everything in. Never fear, here’s where you can find us and get yourself… Read More