As Programmatic Growth Surges, Millennial Media Strengthens Largest Independent Mobile Ad Exchange with Planned Acquisition of Nexage

Written by
Marc Theermann, EVP of Business Strategy

We are thrilled to announce that Millennial Media has signed a definitive agreement to acquire Nexage, a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising. Our vision is to create the world’s largest independent mobile advertising platform and exchange – a vision that is steadily coming… Read More

Mobile Mix: Spotlight on Asia-Pacific

Written by
Robert Woolfrey, Managing Director, Southeast Asia

There is no doubt that Asia-Pacific is one of the most exciting markets for mobile. Keeping the dynamic market in mind, we’ve shifted the focus of this quarter’s Mobile Mix Report to Asia-Pacific, the third in our international series. This report, Mobile Mix: Spotlight on Asia-Pacific, leverages the wealth of data available on Millennial Media’s… Read More

Entering New Digital Dimensions at dmexco

Written by
Zac Pinkham, Managing Director, EMEA

Another year, another great dmexco for the Millennial Media team out in Cologne. Much like the world of mobile advertising in which we operate, Cologne’s annual marketing spectacular ‘dmexco’ (short for Digital Marketing Exposition & Conference) has seen massive growth over the last few years. According to its organizers, the event has grown by more… Read More

Willkommen, Bienvenue, Welcome to Mobile: Spotlight on EMEA

Written by
Zac Pinkham, Managing Director, EMEA

Expanding our regional series for our popular Mobile Mix report, the baton has this month been passed from Latin America to EMEA, just in time for our appearance at this week’s Digital Marketing Exposition & Conference (dmexco) in Cologne. Reporting and analysing data collected from over tens of billions of monthly ad requests, our Mobile… Read More

Viva Mobile: Spotlight on Latin America

Written by
Frank Weishaupt, Chief Revenue Officer

When Millennial Media took a look at Latin America back in June in advance of the 2014 FIFA World Cup, we saw a lot of interesting trends – the regional preference for Android devices, the extremely heavy mobile usage in Mexico, and differences in the ways football fans (both kinds) engage with mobile. It was… Read More

Five Essential Apps for Back-to-School

Written by
Bill Rawls, East Coast Director, Global Monetization Solutions

We all have memories of classic school supplies: three-ring binders, marbled notebooks, pens, pencils, crayons, calculators, and everything else that sat in the bottom of our backpacks. But today, a smartphone or tablet can be the best tool for students and parents. Apps offer everything from study assistance to task management to social connection. Here… Read More

Dispatch from Detroit: $50 Pizza and Hologram Test Drives

Written by
Julie Galea, Regional Vice President of Sales

Can you ask Siri for a $50 pizza in Tokyo? Not just yet, but very soon, and it will be delivered to your house in 30 minutes or less. When I made the move into mobile marketing three years ago, BlackBerry’s market share was widespread at 33%. Targeting was crude at best. At that time,… Read More

Keys to Success: Ice Hockey Metaphors and Mr. Rogers

Written by
Carrie Seifer, VP of Strategy

Media is a constantly growing and changing industry. As the game continues to evolve, it’s increasingly important for veterans to mentor and support incoming players. The Women’s Media Mentoring Initiative (WIMMI) is one organization helping to do just that. Last week, I had the pleasure of participating in WIMMI’s Boston Mentor Event, hosted at the… Read More

Christmas in July

Written by
Mollie Spilman, EVP, Global Sales & Operations

As of today, July 28, there are exactly 150 shopping days until the winter holiday season. That sounds like a while, but anyone who has ever made panicky, last-minute purchases of dubious quality, telling ourselves that Great Aunt Tilly will just love all the things that happen to be for sale at this gas station,… Read More

Mobile Past, Present and Future

Written by
Brent Spitzer, SVP of North American Advertising Sales

At the recent Mobile Marketing Association CEO/CMO Summit in Hilton Head, South Carolina, I held a piece of history in my hands: a model of the first cell phone ever made. It was the size of my head, weighed two and a half pounds and had a battery life of 20 minutes. The phone belonged… Read More