Where To Find Millennial Media at Ad Week

Written by
Carrie Seifer, VP of Strategy

Advertising Week is almost upon us, and the Millennial Media team is gearing up for a full week of fun and events. With thousands of attendees, hundreds of panels, and a variety of different locations, it can be a scramble to fit everything in. Never fear, here’s where you can find us and get yourself… Read More

Five NYC Apps to Help You Navigate Advertising Week

Written by
Lewis Rothkopf, SVP, Global Monetization Solutions

Advertising Week NYC is upon us! As the ‘who’s who’ of advertising and media congregate in the Big Apple, we’ve put together a list of some of our favorite apps to help you navigate and enjoy the week. HotelTonight Lodging in New York can get pricey, but HotelTonight has you covered. With this convenient app, starting… Read More

Gotcha Journalism: Common Mobile Slip-Ups

Written by
Julienne Thompson, VP, Programmatic

Delivery and performance issues for mobile are most often related to advertisers being more familiar with display and completely unfamiliar with mobile. Thus we’ve created a list of ‘Mobile Gotchas’ to help advertisers adapt to MMX with ease and success. Include a 320×50 sized ad in all of mobile campaigns for maximum scalability. Mobile has… Read More

As Programmatic Growth Surges, Millennial Media Strengthens Largest Independent Mobile Ad Exchange with Planned Acquisition of Nexage

Written by
Marc Theermann, EVP of Business Strategy

We are thrilled to announce that Millennial Media has signed a definitive agreement to acquire Nexage, a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising. Our vision is to create the world’s largest independent mobile advertising platform and exchange – a vision that is steadily coming… Read More

Mobile Mix: Spotlight on Asia-Pacific

Written by
Robert Woolfrey, Managing Director, Southeast Asia

There is no doubt that Asia-Pacific is one of the most exciting markets for mobile. Keeping the dynamic market in mind, we’ve shifted the focus of this quarter’s Mobile Mix Report to Asia-Pacific, the third in our international series. This report, Mobile Mix: Spotlight on Asia-Pacific, leverages the wealth of data available on Millennial Media’s… Read More

Entering New Digital Dimensions at dmexco

Written by
Zac Pinkham, Managing Director, EMEA

Another year, another great dmexco for the Millennial Media team out in Cologne. Much like the world of mobile advertising in which we operate, Cologne’s annual marketing spectacular ‘dmexco’ (short for Digital Marketing Exposition & Conference) has seen massive growth over the last few years. According to its organizers, the event has grown by more… Read More

Willkommen, Bienvenue, Welcome to Mobile: Spotlight on EMEA

Written by
Zac Pinkham, Managing Director, EMEA

Expanding our regional series for our popular Mobile Mix report, the baton has this month been passed from Latin America to EMEA, just in time for our appearance at this week’s Digital Marketing Exposition & Conference (dmexco) in Cologne. Reporting and analysing data collected from over tens of billions of monthly ad requests, our Mobile… Read More

Viva Mobile: Spotlight on Latin America

Written by
Frank Weishaupt, Chief Revenue Officer

When Millennial Media took a look at Latin America back in June in advance of the 2014 FIFA World Cup, we saw a lot of interesting trends – the regional preference for Android devices, the extremely heavy mobile usage in Mexico, and differences in the ways football fans (both kinds) engage with mobile. It was… Read More

Five Essential Apps for Back-to-School

Written by
Bill Rawls, East Coast Director, Global Monetization Solutions

We all have memories of classic school supplies: three-ring binders, marbled notebooks, pens, pencils, crayons, calculators, and everything else that sat in the bottom of our backpacks. But today, a smartphone or tablet can be the best tool for students and parents. Apps offer everything from study assistance to task management to social connection. Here… Read More

Dispatch from Detroit: $50 Pizza and Hologram Test Drives

Written by
Julie Galea, Regional Vice President of Sales

Can you ask Siri for a $50 pizza in Tokyo? Not just yet, but very soon, and it will be delivered to your house in 30 minutes or less. When I made the move into mobile marketing three years ago, BlackBerry’s market share was widespread at 33%. Targeting was crude at best. At that time,… Read More