Move with Mobile at Ad Week Europe

Written by
Stephen Jenkins, VP Marketing, EMEA

People move – between screens, places and moments – and it is mobile technology that is bringing these moments together, giving marketers access to a wealth of new data every single day. For those playing buzzword bingo at Advertising Week Europe, “mobile-first” will feature high-up the lists on nearly all sessions. It’s not just the… Read More


Today’s Mobile Game Economy: Fun & Profit are Not Mutually Exclusive

Written by
Lewis Rothkopf, VP, Account Management & Acquisition

I recently had the opportunity to moderate a panel at the always-exciting Game Developers Conference (GDC) in San Francisco. We convened to discuss the best methods of monetization – advertising, in-app purchases, and pay-to-download – and the debate was spirited and informative. A common theme that we noted in the panel, and observed in the… Read More


Make Mobile Work – The Rich Media Opportunity

Written by
Mollie Spilman, EVP, Global Sales & Operations

Through the use of rich media, agencies and brands are creating clear, meaningful experiences for their audiences. They’re going beyond the banner to leverage unique features such as gamification, swipe galleries, voice recognition, video, and more – and seeing the benefits in spades. Today we’ve partnered with the iab to once again support the rich… Read More


Mobile Ad Spend Increases Across Verticals YoY

Written by
Frank Weishaupt, SVP of Global Revenue

Anecdotally, this week is one of the least productive work periods of the year in the U.S., thanks to the run-up to and first round of the NCAA men’s basketball tournament. Making bracket selections has evolved into an annual ritual, guided by quantitative data (seeding, offensive efficiency, survival analysis modeling) for some and qualitative data… Read More


Gaining Mobile Programmatic Transparency and Control

Written by
Julienne Thompson, VP, Programmatic

In addition to the expansion of the Millennial Media Exchange (MMX) to 20 new countries – most prominently in APAC – we are now providing brand and performance advertisers preferred access and control over their mobile programmatic campaigns. Several new features are now available in MMX, which enable advertisers to target inventory in specific content… Read More


Connecting Marketers with Consumers at The Drum’s Digital Convergence Summit

Written by
Stephen Jenkins, VP Marketing, EMEA

Earlier this week, I was pleased to be invited to moderate a mobile panel, alongside Tesco, Santander, Initiative and CoreThree, as part of The Drum’s Digital Convergence conference in London. Looking at how to meet the demands of the multi-channel consumer, the event covered a wide spectrum of important areas for modern marketers, such as… Read More


Millennial Media Exchange Expands Availability in APAC

Written by
Robert Woolfrey, Managing Director, Southeast Asia

Last week, we announced the expansion of the Millennial Media Exchange (MMX), along with updates that empower advertisers and agency trading desks to take their campaigns to the next level. Today, let’s take a deeper look at our global expansion – specifically in APAC, which accounts for just fewer than 20% of available impressions in… Read More


Storm Patterns Affect Mobile Traffic Patterns

Written by
Mollie Spilman, EVP, Global Sales & Operations

This year, it seems we all have been the unfortunate recipients of one of the coldest, snowiest winters in recent history. Almost every week has ushered in a freezing mess of colossal proportions; hence the fitting names of Hercules, Orion, Leon, and the like. While we’re told spring is on the horizon, we’ll likely see… Read More


How Brands Have Changed Mobile World Congress

Written by
Zac Pinkham, Managing Director, EMEA

  What a week that was. Mobile World Congress (MWC) is always a big show that sets the tone for the year ahead, but 2014’s showing was especially eventful. For Millennial Media, we welcomed not only 100s of guests to our eye catching booth, but we also took part in two speaking engagements during the… Read More


6 Tips for Gaining User Downloads

Written by
Lewis Rothkopf, VP, Account Management & Acquisition

Both Google and Apple have passed 50 billion app downloads each, so uploading your app to the App Store or Google Play and crossing your fingers is hardly enough to draw the masses in today’s saturated environment. The good news is that a little planning and strategy can go a long way towards building your… Read More