Mobile Past, Present and Future

Written by
Brent Spitzer, SVP of North American Advertising Sales

At the recent Mobile Marketing Association CEO/CMO Summit in Hilton Head, South Carolina, I held a piece of history in my hands: a model of the first cell phone ever made. It was the size of my head, weighed two and a half pounds and had a battery life of 20 minutes. The phone belonged… Read More


Four Things You Already Know About Programmatic

Written by
Julienne Thompson, VP, Programmatic

We’re living in an information economy, so it may seem strange for me to ask you to read about things you think you already know. But figuring out new technology can be daunting, as anyone who has ever struggled to figure out a new operating system or gadget can attest. Programmatic is no exception. The… Read More


Four Hot Summer Apps

Written by
Bill Rawls, East Coast Director, Global Monetization Solutions

After what seemed like an endless winter to those of us on the East Coast of the U.S., we are thankfully in the middle of summer and things are heating up! The days are long, the weather is warm, vacations are underway, and we have four handy apps that you’ll want in your smartphone arsenal… Read More


Millennial Media Flexes its Creative Muscles at The Drum Live

Written by
Stephen Jenkins, VP Marketing, EMEA

Last week, the Millennial Media EMEA team arrived ready for action at the second annual The Drum Live event. For those of you who haven’t been, it’s a hugely interesting event and a unique concept hosted by a top digital trade magazine. The 300 attendees help The Drum team produce a complete edition of the… Read More


Some S.M.A.R.T. Summer Reading

Written by
Mollie Spilman, EVP, Global Sales & Operations

Millennial Media has some summer reading for you, in the form of our June S.M.A.R.T. report. So put down the John Grisham for a second and dive into our latest look at trends in mobile advertising, culled from our platform during the first quarter of 2014. We have some big-picture stats, as well as an… Read More


Nine New Ideas for Old Media

Written by
Sarah Jennings, Director of Creative Strategy

A few months ago, I was honored to be invited to speak on a panel at the American Press Institute’s Thought Leader Summit. The American Press Institute is the educational arm of the Newspaper Association of America, and the organization’s aim is “to help the news media, especially local publishers and newspaper media, advance in… Read More


How the Ad Tech Set Stormed This Year’s Cannes Lions

Written by
Mollie Spilman, EVP, Global Sales & Operations

You could be forgiven for thinking that June is all about the samba of this year’s FIFA World Cup in Brazil. Yet while the wider world may have its eyes fixed on football, the marketing industry shifted its gaze across the globe to the French Rivera (albeit just for this week). Cannes Lions International Festival… Read More


London Calling: Reflections on AppNexus Summit Europe 2014

Written by
Julienne Thompson, VP, Programmatic

Millennial Media was a proud sponsor at the recent AppNexus Summit Europe 2014. In London we networked with attendees from across Europe, and we’re thrilled to see so much interest in MMX from European buyers. Alice Beecroft, our VP of Operations for EMEA, presented during the Client Showcase and highlighted a few of MMX’s newest… Read More


World Cup Focus: Latin American Market to Score for Mobile Advertisers

Written by
Zac Pinkham, Managing Director, EMEA

Over the coming weeks as part of a special series, Mobile Entertainment will speak to sporting app developers and other industry insiders for their expectations on how mobile has changed the global football tournament that is the World Cup. Millennial Media’s EMEA Managing Director Zac Pinkham kicked off the World Cup Focus series with a… Read More


Survey Says: Buyers Help to Move the Automation Train in Mobile Ads

Written by
Julienne Thompson, VP, Programmatic

Programmatic buying is one of digital advertising’s hottest trends. Coupled with mobile, it is an increasingly common way for advertisers to pinpoint audiences on the devices they use most. As more mobile advertisers adopt programmatic buying, sophisticated technology and data analytics converge providing unparalleled insights and campaign optimizations on a real-time basis. What sets this… Read More