A Cross-Screen Carol: A Holiday Look at Retail on Mobile

Written by
Dani Cushion, SVP, Global Marketing and Communications

This time of year, many of us have retail on the brain with only so many shopping days until Christmas. To show how mobile can help advertisers reach and engage shoppers, we took a look at how holiday consumers use multiple devices to interact with retail content. Consumers spend the majority of their time accessing… Read More

Four Steps to Start Buying in a Mobile Private Marketplace

Written by
Julienne Thompson, VP, Programmatic

Should I buy impressions in a private marketplace? It’s a question marketers ask with increasing frequency. The answer is…maybe, and it largely depends on the goals of your advertising campaign. Here are four steps to help you start buying in a private marketplace in mobile. First, let’s define a private marketplace (PMP). It is essentially… Read More

Let’s Be Direct: Mobile Marketing for Direct Marketers

Written by
Ted McNulty, Senior Director of Performance Advertising

Last month, I presented at the annual Marketing Technology Summit hosted by the New England Direct Marketing Association. Hundreds of direct marketing executives came to learn how the latest in direct response (DR) tactics can deliver qualified leads and increase revenue. As all audiences quickly move to mobile, direct marketers need to target potential customers… Read More

Nexage Acquisition: A Letter From Michael Barrett and FAQs

Written by
Michael Barrett, Chief Executive Officer

I’m pleased to announce that today Millennial Media completed the acquisition of Boston, MA-based Nexage. It is a fantastic company with a great team and leading-edge technology, and we are excited to welcome them to the Millennial Media family. You can catch up on the news here. I wanted to share this video that shows… Read More

Millennial Media Crowned with Top Prize at Effective Mobile Marketing Awards

Written by
Stephen Jenkins, VP Marketing, EMEA

The UK advertising industry’s finest gathered in central London last Thursday night for the fifth Effective Mobile Marketing Awards (EMMAs), hosted by trade media title Mobile Marketing Magazine. With nominations across four categories, the Millennial Media team joined many old friends, clients and agency partners at an ebullient celebration of our industry and those who… Read More

Money on the Move: The S.M.A.R.T. Report Spotlight on Finance

Written by
Jason Kelly, President of Managed Media

The sign of a well-worn pair of jeans used to be a ‘wallet fade’, an outline of where you pocketed your wallet every day. Today, you’ll also see a ‘phone fade, a sign of the near constant connection to our mobile device. Perhaps it’s unsurprising then, that people are becoming more comfortable with mobile financial… Read More

Thank You Marketers for Rewarding Us with “Best Mobile Advertising Technology” at the Marketers Choice Awards

Written by
Marc Theermann, EVP of Business Strategy

It was an exciting evening for Millennial Media at the inaugural Marketers Choice Awards Gala held in New York City on November 11. Hosted by the Industry Index and Advertising Week, the event marked the launch of DMR’s Industry Index, which allows advertisers to quickly find the best-of-breed technology solutions through objective rankings supplied by… Read More

Top Four Thanksgiving Apps

Written by
Greg Carfine, Senior Director, Inventory Acquisitions and Global Monetization Services

Believe it or not, November is here and Thanksgiving is only two weeks away. Whether you’re hosting family from afar or making the trek during some of the busiest travel days of the year, you’ll be thankful to have these apps at your fingertips. Weather Kitty Busy travel days plus unpredictable November weather create a… Read More

The Six Golden Rules of Monetization

Written by
Ollie Clamp, VP of Global Monetization Solutions

As we move into November, I’m getting ready to take part in my third Application Developers Alliance Workshop in as many months, this time in Ljubljana, Slovenia. Already taking in Paris and Berlin in the past few weeks, each event has been a great chance to meet new developers and help support the Alliance in… Read More

Knowledge is Power: Five Tips for Understanding Programmatic Buying

Written by
Julienne Thompson, VP, Programmatic

We’ve all heard the saying, “Knowledge is power.” Many agencies and brands are still thirsting for knowledge when it comes to programmatic: what it is (and isn’t), its benefits and how it really works. In this post, I’ll define common industry terms and provide practical tips for managing your programmatic mobile campaigns. The ABCs of… Read More