The Apple Falls: 2014 Year in Review Mobile Mix

Written by
Matt Gillis, President of Platform

Let’s not bury the lede of our 2014 Year in Review Mobile Mix: for the first time ever, Samsung devices generated more impressions on the Millennial Media platform than Apple devices. The South Korean company is now our top manufacturer by impressions.     That Oscar selfie really did its job, huh? While the iPhone… Read More


Harnessing Your Data to Power Monetization

Written by
Len Ostroff, SVP of Global Business Development

Data has become the lifeblood of any industry. Those of us in the mobile world are fortunate to have access to one of the most powerful sources of data available, the mobile device. Mobile is ‘always on’ and literally at the consumer’s fingertips. People use their devices at all hours of the day and for… Read More


The Creative Journey: How Millennial Media Creates Ads that Stand Out

Written by
Sarah Jennings, Director of Creative Strategy

The Creative Services team is Millennial Media’s in-house mobile ad creative production agency. While other teams focus on how to get the ads where they need to go, when they need to go there (which is no small feat, good job guys!), the Creative Services team makes the things that users see and interact with… Read More


Let’s Go to the Movies: Mobile User Engagement on Holiday Movie Releases

Written by
Dani Cushion, SVP, Global Marketing and Communications

Every year, movie studios save some of their biggest films for Q4, or more colloquially, the November and December holiday season. In our October 2013 SMART report, we looked back at the 2012 holiday movie season to see how big movie releases affected ad views in our Motion Picture Release sub-vertical, which includes apps and… Read More


Metrics that Matter: How to Make the Most of User Value

Written by
Kelly Bolen, Director of Developer Marketing

If you’re an app developer, you know the drill: attract new users, retain them, and monetize them. With all the metrics involved in user acquisition, engagement, event tracking, conversion, and monetization, it can be difficult to see the forest through the trees. That’s where Customer Lifetime Value comes in. Customer Lifetime Value (LTV) is the… Read More


How Affiliate Marketers Can Win with Cross-Screen

Written by
Ted McNulty, Senior Director of Performance Advertising

Affiliate marketers around the world are beginning to implement cross-screen advertising. Some, however, are still looking for the combination to unlock its unique power. There are three essential elements of any effective cross-screen campaign. Cross-screen ad serving: A good campaign unifies delivery and reporting across screens. Yes, you need to be on all kinds of… Read More


What’s Next in Wearables?

Written by
Zac Pinkham, Managing Director, EMEA

Earlier this week I was invited by Marketing Week, one of the UK’s leading trade media titles for marketing professionals, to comment on the announcement by Google to take time to re-develop Google Glass, and what it means for marketers. This was something I couldn’t say no to, as the evolution of the mobile screen,… Read More


Going Further in 2015: Millennial Media State of the Apps Report

Written by
Matt Gillis, President of Platform

Denisha Brekke is excited about 2015. “We see a world of opportunity in 2015 — literally,” said the Partner Manager at Skout, the world’s largest network for meeting new people. “We are looking beyond our core U.S. market to seek out partners strong in regions minimally tapped. We are also taking initiatives to try on… Read More


APPNATION VI: Many Platforms, One Common Thread

Written by
Brendan Auvil, Senior Director, Global Monetization Solutions

Last week APPNATION VI was held alongside CES in Las Vegas. APPNATION has long been a premier event for developers and monetization partners around the globe to meet and discuss the future of mobile advertising. Likewise, CES has been the largest event for new and emerging consumer products and the new advertising opportunities that those… Read More


The Year of ‘AND’ over ‘OR’

Written by
Carrie Seifer, SVP of Strategy

With heads full of knowledge and pockets full of swag, more than 160,000 attendees departed McCarran International Airport last week. The great and powerful CES has once again come to a close. A growing percent of those attendees were from media companies like our own who attend the show to see what consumer electronic (CE)… Read More