Demonstrating Mobile-First Cross-Screen at IAB UK Digital Upfronts

Written by
Stephen Jenkins, VP Marketing, EMEA

Last Friday at central London’s exclusive Gaucho restaurant in Piccadilly, members of Millennial Media’s EMEA executive team and I stood up in front of a packed room for the final day of the IAB UK Digital Upfronts, a new showcase for the UK digital advertising industry. Running across the entire week, the UK Digital Upfronts… Read More


Marketers, Meet Your Engineers

Written by
Carrie Seifer, SVP of Strategy

Looking back on Advertising Week 2014, the mantra that I heard over and over again is art plus science equals great advertising. That idea is not exactly new, but most discussions on content or creative kept circling back to ad tech and one hand washing the other better deliver on the promise of relevance. In… Read More


Getting Ready for IAB UK Digital Upfronts

Written by
Zac Pinkham, Managing Director, EMEA

With two weeks to go until the start of the IAB UK’s first-ever Digital Upfronts, for which Millennial Media is a partner, I was asked by the IAB to share my thoughts and preview what we would be presenting at our session on Friday October 17. As a brand-new showcase for the UK digital advertising… Read More


Where To Find Millennial Media at Ad Week

Written by
Carrie Seifer, SVP of Strategy

Advertising Week is almost upon us, and the Millennial Media team is gearing up for a full week of fun and events. With thousands of attendees, hundreds of panels, and a variety of different locations, it can be a scramble to fit everything in. Never fear, here’s where you can find us and get yourself… Read More


Five NYC Apps to Help You Navigate Advertising Week

Written by
Lewis Rothkopf, SVP, Global Monetization Solutions

Advertising Week NYC is upon us! As the ‘who’s who’ of advertising and media congregate in the Big Apple, we’ve put together a list of some of our favorite apps to help you navigate and enjoy the week. HotelTonight Lodging in New York can get pricey, but HotelTonight has you covered. With this convenient app, starting… Read More


Gotcha Journalism: Common Mobile Slip-Ups

Written by
Julienne Thompson, VP, Programmatic

Delivery and performance issues for mobile are most often related to advertisers being more familiar with display and completely unfamiliar with mobile. Thus we’ve created a list of ‘Mobile Gotchas’ to help advertisers adapt to MMX with ease and success. Include a 320×50 sized ad in all of mobile campaigns for maximum scalability. Mobile has… Read More


As Programmatic Growth Surges, Millennial Media Strengthens Largest Independent Mobile Ad Exchange with Planned Acquisition of Nexage

Written by
Marc Theermann, EVP of Business Strategy

We are thrilled to announce that Millennial Media has signed a definitive agreement to acquire Nexage, a leading provider of Real-Time-Bidding (RTB) technology that helps to automate the buying and selling of mobile advertising. Our vision is to create the world’s largest independent mobile advertising platform and exchange – a vision that is steadily coming… Read More


Mobile Mix: Spotlight on Asia-Pacific

Written by
Robert Woolfrey, Managing Director, Southeast Asia

There is no doubt that Asia-Pacific is one of the most exciting markets for mobile. Keeping the dynamic market in mind, we’ve shifted the focus of this quarter’s Mobile Mix Report to Asia-Pacific, the third in our international series. This report, Mobile Mix: Spotlight on Asia-Pacific, leverages the wealth of data available on Millennial Media’s… Read More


Entering New Digital Dimensions at dmexco

Written by
Zac Pinkham, Managing Director, EMEA

Another year, another great dmexco for the Millennial Media team out in Cologne. Much like the world of mobile advertising in which we operate, Cologne’s annual marketing spectacular ‘dmexco’ (short for Digital Marketing Exposition & Conference) has seen massive growth over the last few years. According to its organizers, the event has grown by more… Read More


Willkommen, Bienvenue, Welcome to Mobile: Spotlight on EMEA

Written by
Zac Pinkham, Managing Director, EMEA

Expanding our regional series for our popular Mobile Mix report, the baton has this month been passed from Latin America to EMEA, just in time for our appearance at this week’s Digital Marketing Exposition & Conference (dmexco) in Cologne. Reporting and analysing data collected from over tens of billions of monthly ad requests, our Mobile… Read More