Willkommen, Bienvenue, Welcome to Mobile: Spotlight on EMEA

Written by
Zac Pinkham, Managing Director, EMEA

Expanding our regional series for our popular Mobile Mix report, the baton has this month been passed from Latin America to EMEA, just in time for our appearance at this week’s Digital Marketing Exposition & Conference (dmexco) in Cologne. Reporting and analysing data collected from over tens of billions of monthly ad requests, our Mobile… Read More

Viva Mobile: Spotlight on Latin America

Written by
Frank Weishaupt, Chief Revenue Officer

When Millennial Media took a look at Latin America back in June in advance of the 2014 FIFA World Cup, we saw a lot of interesting trends – the regional preference for Android devices, the extremely heavy mobile usage in Mexico, and differences in the ways football fans (both kinds) engage with mobile. It was… Read More

Five Essential Apps for Back-to-School

Written by
Bill Rawls, East Coast Director, Global Monetization Solutions

We all have memories of classic school supplies: three-ring binders, marbled notebooks, pens, pencils, crayons, calculators, and everything else that sat in the bottom of our backpacks. But today, a smartphone or tablet can be the best tool for students and parents. Apps offer everything from study assistance to task management to social connection. Here… Read More

Dispatch from Detroit: $50 Pizza and Hologram Test Drives

Written by
Julie Galea, Regional Vice President of Sales

Can you ask Siri for a $50 pizza in Tokyo? Not just yet, but very soon, and it will be delivered to your house in 30 minutes or less. When I made the move into mobile marketing three years ago, BlackBerry’s market share was widespread at 33%. Targeting was crude at best. At that time,… Read More

Keys to Success: Ice Hockey Metaphors and Mr. Rogers

Written by
Carrie Seifer, VP of Strategy

Media is a constantly growing and changing industry. As the game continues to evolve, it’s increasingly important for veterans to mentor and support incoming players. The Women’s Media Mentoring Initiative (WIMMI) is one organization helping to do just that. Last week, I had the pleasure of participating in WIMMI’s Boston Mentor Event, hosted at the… Read More

Christmas in July

Written by
Mollie Spilman, EVP, Global Sales & Operations

As of today, July 28, there are exactly 150 shopping days until the winter holiday season. That sounds like a while, but anyone who has ever made panicky, last-minute purchases of dubious quality, telling ourselves that Great Aunt Tilly will just love all the things that happen to be for sale at this gas station,… Read More

Mobile Past, Present and Future

Written by
Brent Spitzer, SVP of North American Advertising Sales

At the recent Mobile Marketing Association CEO/CMO Summit in Hilton Head, South Carolina, I held a piece of history in my hands: a model of the first cell phone ever made. It was the size of my head, weighed two and a half pounds and had a battery life of 20 minutes. The phone belonged… Read More

Four Things You Already Know About Programmatic

Written by
Julienne Thompson, VP, Programmatic

We’re living in an information economy, so it may seem strange for me to ask you to read about things you think you already know. But figuring out new technology can be daunting, as anyone who has ever struggled to figure out a new operating system or gadget can attest. Programmatic is no exception. The… Read More

Four Hot Summer Apps

Written by
Bill Rawls, East Coast Director, Global Monetization Solutions

After what seemed like an endless winter to those of us on the East Coast of the U.S., we are thankfully in the middle of summer and things are heating up! The days are long, the weather is warm, vacations are underway, and we have four handy apps that you’ll want in your smartphone arsenal… Read More

Millennial Media Flexes its Creative Muscles at The Drum Live

Written by
Stephen Jenkins, VP Marketing, EMEA

Last week, the Millennial Media EMEA team arrived ready for action at the second annual The Drum Live event. For those of you who haven’t been, it’s a hugely interesting event and a unique concept hosted by a top digital trade magazine. The 300 attendees help The Drum team produce a complete edition of the… Read More