What’s Next in Wearables?

Written by
Zac Pinkham, Managing Director, EMEA

Earlier this week I was invited by Marketing Week, one of the UK’s leading trade media titles for marketing professionals, to comment on the announcement by Google to take time to re-develop Google Glass, and what it means for marketers. This was something I couldn’t say no to, as the evolution of the mobile screen,… Read More

Going Further in 2015: Millennial Media State of the Apps Report

Written by
Matt Gillis, President of Platform

Denisha Brekke is excited about 2015. “We see a world of opportunity in 2015 — literally,” said the Partner Manager at Skout, the world’s largest network for meeting new people. “We are looking beyond our core U.S. market to seek out partners strong in regions minimally tapped. We are also taking initiatives to try on… Read More

APPNATION VI: Many Platforms, One Common Thread

Written by
Brendan Auvil, Senior Director, Global Monetization Solutions

Last week APPNATION VI was held alongside CES in Las Vegas. APPNATION has long been a premier event for developers and monetization partners around the globe to meet and discuss the future of mobile advertising. Likewise, CES has been the largest event for new and emerging consumer products and the new advertising opportunities that those… Read More

The Year of ‘AND’ over ‘OR’

Written by
Carrie Seifer, SVP of Strategy

With heads full of knowledge and pockets full of swag, more than 160,000 attendees departed McCarran International Airport last week. The great and powerful CES has once again come to a close. A growing percent of those attendees were from media companies like our own who attend the show to see what consumer electronic (CE)… Read More

Top Creatives of 2014

Written by
Sarah Jennings, Director of Creative Strategy

At Millennial Media, we believe that big ideas aren’t limited to the size of your screen. Creating striking, effective mobile ad experiences is at the core of what we do. Last year, we teamed up with more than 650 clients to build more than 4,000 rich media units made specifically for mobile. These ad units used our breakthrough creative suite… Read More

Top Blog Posts of 2014

Written by
Dani Cushion, SVP, Global Marketing and Communications

It’s been an eventful year for Millennial Media, bookended by a new CEO in January and a successful acquisition in December. As we turn the calendar page, here’s a look at our most popular blog posts of 2014. We aim to make mobile simple for our clients, and focused on a variety of topics to… Read More

A Cross-Screen Carol: A Holiday Look at Retail on Mobile

Written by
Dani Cushion, SVP, Global Marketing and Communications

This time of year, many of us have retail on the brain with only so many shopping days until Christmas. To show how mobile can help advertisers reach and engage shoppers, we took a look at how holiday consumers use multiple devices to interact with retail content. Consumers spend the majority of their time accessing… Read More

Four Steps to Start Buying in a Mobile Private Marketplace

Written by
Julienne Thompson, VP, Programmatic

Should I buy impressions in a private marketplace? It’s a question marketers ask with increasing frequency. The answer is…maybe, and it largely depends on the goals of your advertising campaign. Here are four steps to help you start buying in a private marketplace in mobile. First, let’s define a private marketplace (PMP). It is essentially… Read More

Let’s Be Direct: Mobile Marketing for Direct Marketers

Written by
Ted McNulty, Senior Director of Performance Advertising

Last month, I presented at the annual Marketing Technology Summit hosted by the New England Direct Marketing Association. Hundreds of direct marketing executives came to learn how the latest in direct response (DR) tactics can deliver qualified leads and increase revenue. As all audiences quickly move to mobile, direct marketers need to target potential customers… Read More

Nexage Acquisition: A Letter From Michael Barrett and FAQs

Written by
Michael Barrett, Chief Executive Officer

I’m pleased to announce that today Millennial Media completed the acquisition of Boston, MA-based Nexage. It is a fantastic company with a great team and leading-edge technology, and we are excited to welcome them to the Millennial Media family. You can catch up on the news here. I wanted to share this video that shows… Read More