November’s Scorecard for Mobile Advertising Reach and Targeting (SMART)™ features a special section analyzing mobile behavior trends over the Thanksgiving holiday while also providing you the traditional monthly insights for brand advertisers. Highlights from November’s SMART: The U.S. Mobile Web: Grew 3.16% to 66.9M users, according to Nielsen. Special Section – Thanksgiving Mobile Behavior Trends:… Read More
2010 will not be the “Year of Mobile.” Why? Well, we believe that the proverbial “Year of Mobile” came and went in 2009. While some were taking a wait-and-see approach, innovative advertisers were in market with creative, relevant and impactful mobile campaigns. They were building mobile sites and branded apps, and they were implementing mobile… Read More
As a Board Member within The Mobile Marketing Association (MMA) both in the US and globally, I congratulate Mike Wehrs on a solid year. I am as sad to see him go, as I was happy upon his arrival earlier this year. His presence and direction will be missed; however, we have a highly diverse… Read More
Since March 2009, Millennial Media has provided monthly insights for brand advertisers in our Scorecard for Mobile Advertising Reach and Targeting (SMART)™. This month our partner, Mobclix, provided a special apps section with trends across Apple, RIM and Android. We also included a first view into the top mobile operating systems on our network. Highlights… Read More
Marriott International’s upper moderate SpringHill Suites brand, an existing advertising partner with Millennial Media, is the first to leverage our first-to-market BlackBerry rich media ad. Millennial Media is an important mobile advertising partner to OEMs and platform companies. Given our in-depth knowledge of RIM’s devices and platforms, coupled with RIM’s increasingly advanced features, we are… Read More
Today we announced the closing of our Series C round of financing. The round was $16MM in growth capital, led by new investor, NEA. Our existing investors, Columbia Capital, Charles River Ventures, and Bessemer Venture Partners also invested in the round of financing. This capital is the second of two big deals in the industry… Read More
Hopenhagen is a global marketing and communications initiative created by Ogilvy & Mather on behalf of the International Advertising Association. The mission is simple—drive support for climate change at December’s United Nations Climate Change Conference in Copenhagen. Through the support of the IAA and a coalition of the world’s leading advertising, marketing and media agencies,… Read More
What happened today is tremendous. Google’s perspective has always been that mobile is just the internet. Today Google validated what many companies to include Millennial have thought for years – that mobile is a different market with a huge potential for advertising; possibly a bigger opportunity than online media. As the clear leader in mobile… Read More
Once you learn how to drive a car, you can pretty much drive any car. Although locating the wipers or the cruise control can be a temporary challenge, it is generally an easy task to arrive at your end destination. Buying a mobile ad can seem complex with all the buzzwords, devices and types of… Read More
Millennial Media, the largest and fastest growing mobile advertising network in the U.S., and DM2PRO.com, a knowledge base for digital media and marketing professionals, collaborated in an exploration of attitudes and spending plans of leading agencies and brands to help us offer benchmarks. As the mobile advertising industry continues to evolve, this data provides a… Read More