In the past week alone, we’ve seen an influx of new mobile devices introduced to the market that will give consumers even more options when selecting the perfect smartphone or tablet for their particular needs. After a week of reading about the Kindle Fire HD tablets, the upcoming Nokia Lumia phones and rumors about a… Read More
June 2009 was the first time we featured a vertical spotlight in our monthly S.M.A.R.T. ™ report, and back then, we found that entertainment was the leading vertical on our platform in terms of ad spend. In the 3+ years that have passed since then, the entertainment vertical has sustained its tremendous growth and has… Read More
I recently had the opportunity to moderate a panel at Casual Connect-Seattle with executives from ngmoco, WildTangent and Z2Live. One of the key topics we spoke about was diversification in mobile monetization. Many game developers rely on paid apps and in-app purchasing. While both of these certainly have a role in the mobile ecosystem, traditional… Read More
We recently attended iOSDevCamp 2012 in San Jose. The annual developer gathering drew an array of both up and coming developers and seasoned industry vets. The event was naturally iOS focused, however many developers were well aware of the need to grow across mobile platforms in order to scale their business. We couldn’t agree more…. Read More
We all want to be charming, but as any husband or boyfriend knows, choosing a thoughtful gift isn’t easy. Well…PANDORA Jewelry is here to help. PANDORA is a brand we have worked with on multiple mobile campaigns, including an innovative campaign they ran a few months ago around Mother’s Day. Mobile Marketer recently had a… Read More
Over the last few months we’ve spoken with many of our advertisers, from developers who promote their apps, to agencies that are helping their clients achieve their mobile ad goals. Keeping their specific feedback in mind, we have introduced even deeper targeting and streamlined ways for businesses to advertise via our self-serve solution. One mMedia… Read More
For our July S.M.A.R.T.™ report, we decided to book a ticket with the travel industry and take a special deep-dive on mobile advertising trends in this growing vertical. Travel advertisers make up a diverse group, including hotel chains, airlines, booking sites, regional transit and more, and these advertisers have collectively grown their mobile advertising spend 200… Read More
What goes better with Back-to School (BTS) shopping than an Auntie Anne’s Pretzel and a Coke? Nothing. And in Auntie Anne’s and Coca Cola’s case, they want to know how many other BTS shoppers agree. These mobile savvy brands want to know exactly how many consumers redeemed that mobile offer at a targeted Auntie Anne’s… Read More
Over the course of the last six years, the mobile economy has evolved, and so has the definition of mobile monetization. We frequently hear from new partners just getting started with us that they are in search of the best way to utilize their impressions and win in mobile. Our mobile monetization solution, mMedia.com, gives… Read More
I recently had the pleasure of speaking at the IAB Mobile Marketplace conference in New York, which was a day full of discussion and debate about the mobile marketing landscape. The main point I tried to get across in my talk was that we are now in a truly mobile centric world, and if anyone… Read More