Today we released our July S.M.A.R.T.™ report, which contains data on how advertisers are continuing to come up creative ways to engage consumers. Campaigns that allowed consumers to watch a video grew 69% month-over-month, and campaigns that allowed users to take some sort of social media action grew 34% month-over-month. Additionally this month—we took a… Read More
Today, we released our July Mobile Mix Report, and once again, we saw impressive growth from the Android operating system. Android grew another 15% month-over-month, and remained the top OS on our network for the 8th straight month. This growth was also seen from manufacturers who produce Android phones, as Samsung grew 28% month-over-month as… Read More
This past April, we ran a campaign with Patagonia around The Patagonia Music Collective, an initiative where the brand worked with top musical artists to offer exclusive tracks on iTunes, with all proceeds going to an environmental group of the artist’s choice. As part of the initiative, Patagonia created their own app, which allowed consumers… Read More
Today—we are thrilled to release our 50th Mobile Intelligence report. We’ve released a S.M.A.R.T.™ report every month since March 2009—27 consecutive monthly reports, and since then, have expanded to also produce our monthly Mobile Mix reports (16 consecutive months) and special reports like the “State of the Apps Industry Snapshot” and the Mobile Intel Series…. Read More
It’s not easy for developers these days. Competition is fierce and they find themselves wearing many hats to be successful at what they do. Not only are they working to develop great applications, but they’re also trying to find ways to improve discovery, distribution, and, of course, revenue. At Millennial, we think this is critical… Read More
JetBlue, and their agency Mullen, recently worked with Millennial Media to promote their charitable auction series titled “Celebrity Baggage.” In the auction, consumers could bid on signed luggage, purses and other baggage from over 50 celebrities (ranging from Lindsay Lohan to “Weird Al” Yankovic), with all proceeds going to charity. As JetBlue worked to raise… Read More
New Features & Enhancements Released on Millennial Media Developer Website I’m pleased to announce the latest features and enhancements now available to mobile developers on mmDev, Millennial Media’s developer website. Here are the highlights: Test Device Registration – We want to make it as fast and easy as possible for developers to integrate our SDK… Read More
I’m just back from iOSDevCamp 2011 in San Jose. It was great to be there not only as a sponsor but as a developer in an amazing ecosystem of innovation. The level of energy and collaboration at bar-camp style events like this one is a great reminder of why it is exciting to be part… Read More
Today, we released our June Mobile Mix Report. From Q1-Q2 2011, impressions on Android, iOS, Windows Phone 7, RIM and Symbian all grew by more than 10%. In particular, Windows Phone 7 impressions grew 31% quarter-over-quarter, while RIM grew 29%. The connected device category (mobile devices such as the iPad, iPod Touch, Sony PSP, etc.)… Read More
In our May S.M.A.R.T ™ report, we continued to see advertisers turning to mobile to reach local consumers. Out of all the Targeted Audience campaigns on our network, 49% used Local Market Audience targeting. We also saw campaigns featuring a store locator grow 48% month-over-month, as advertisers came up with creative ways to drive these… Read More