Four Ways to Get People to Touch Your Ads
A person picks up his device because he either needs to be productive or wants a quick break from the grind and he is not looking for a major interruption of either experience. So how do we get people to break from their routines and volunteer their fingers to do your bidding?
Top Creatives of 2014
At Millennial Media, we believe that big ideas aren’t limited to the size of your screen. Creating striking, effective mobile ad experiences is at the core of what we do.
Last year, we teamed up with more than 650 clients to build more than 4,000 rich media units made specifically for mobile. These ad units used our breakthrough creative suite of solutions including gamification, native utility, s...
Nine Tips for Creating a Great Logo
If your brand or company was a person, the logo would be its face.
Bottom line: If you’re a developer, you’re going to need a logo. Logos are how we as consumers interact with brands. The average American three-year-old can identify over 100 logos. It’s the visual identifier that tells us we undoubtedly just enjoyed a Coke or a Pepsi, or that we drive a Chevy or Ford. Below are nine tips on how to...
Your Ads Aren’t Responsive, and That’s How It Should Be
In the lead up to Advertising Week (September 29-October 3), the Advertising Week Social Club -- the official blog and social property of the event -- will work with contributors from around the world to provide insight, perspective and education on the industry. Millennial Media Creative Director of Creative Services Sarah Jennings contributed to the publication with a look at the differences bet...
Thoughts on Designing Strong Mobile Ads: Cannonballs Need Not Apply
There's a revolution coming for mobile design.
As in any new medium, we, as a collective group, tend to enter a new body of water the same way - slowly, toes first. However, once we've acclimated to the temperature, we are faced with a choice. In our heads, it sounds something like: “For my next move, do I dive in the water with grace and nary a splash in a majestic arching half gainer…or CANNONBA...