Paramount for Transformers
Age of Extinction
Reach mobile audiences with a compelling new creative approach to drive views of trailers
Tilt / Accelerometer
Mobile devices are almost exclusively held in your hands when in use, which means that they are constantly in motion. Paramount capitalized on that fact by adding an animation effect that happens when the user moves the device in real time.
By showing the video smaller than the full size of the screen, you leave room for additional engagements and rich media effects on the ad, while still getting all of the data you normally would from a full screen video experience.