Creating Mobile Success for the World's Top Brands
Effective advertising delivers the right message to the right person at the right moment. Millennial Media's ability to fulfill on this promise is achieved through our proprietary MYDAS technology, the seamless processing of massive of amounts of data, and best-in-class app and media developer partners, which provide the canvas for advertisers' mobile ads.
Millennial Media's data and technology powers effective and comprehensive advertising tools and solutions for the mobile industry, including:
Millennial Media's advertising and data platform offers advertising partners access to highly-coveted mobile audiences. Accurate, real-time platform data allows us to reach an advertiser's target audience, at scale, across a world-class inventory asset.
By identifying mobile users anonymously and processing massive amounts of mobile data through our proprietary technology, Millennial Media is able to create complex, 360° user profiles that form the basis of our Mobile Audience Solutions. The use of this data, combined with real-time decisioning, allows our advertisers to reach their desired audience to achieve their campaign goals.
Technology-Powered Targeting Solutions
Millennial Media’s proprietary technology processes mobile data using a complex algorithm that considers hundreds of factors available from that data. These factors – including gender, age, household income, behavioral characteristics, mobile content, device, carrier, and location– are considered in real-time each time an ad call is executed on Millennial Media’s mobile ad server.
Ads delivered on Millennial Media’s platform are backed by a high data-driven probability that they will reach the right customer, in the right place, at the right time.
mMedia Self-Service Tool
Advertisers interested in managing their own mobile cost-per-click ad campaigns on the Millennial Media platform can visit mMedia. mMedia complements Millennial Media’s full-service mobile advertising solution.