Creating Mobile Success for the World's Top Brands

Effective advertising delivers the right message to the right person at the right moment. Millennial Media's ability to fulfill on this promise is achieved through our proprietary MYDAS technology, the seamless processing of massive of amounts of data, and best-in-class app and media developer partners, which provide the canvas for advertisers' mobile ads.

Millennial Media's data and technology powers effective and comprehensive advertising tools and solutions for the mobile industry, including:

Data-Driven Audiences

Millennial Media's advertising and data platform offers advertising partners access to highly-coveted mobile audiences. Accurate, real-time platform data allows us to reach an advertiser's audience, at scale, across a world-class inventory asset (i.e., mobile apps and mobile sites).

By identifying mobile users anonymously and enrolling them into unique user profiles, Millennial Media is able to flexibly create campaign-specific custom audiences. These audiences can be layered on top of mobile-specific tactical targeting criteria such as carrier, operating system, and device to create a robust brand media plan. The use of this data, combined with real-time decisioning, allows our advertisers to reach their desired audience to achieve their campaign goals.

Technology-Powered Targeting Solutions

To make use of the massive amounts of data it processes every day, Millennial Media uses a complex algorithm to consider hundreds of factors available from that data. These factors – including gender, age, household income, behavioral attributes, types of content preferred, device, carrier, and location, etc. – are considered in real time every time an ad is run on Millennial Media’s mobile ad server.

So the ads that we place are backed by a high data-driven probability that they will reach the desired audience, at the right time and place.

Click here to read more about Millennial Media's advanced Local Market and Tactical Targeting solutions.

Millennial Media’s mobile targeting capabilities are based upon insights from patterns of aggregated data. Millennial Media’s audiences are not built using Personally Identifiable Information (PII).  To learn more about Millennial Media’s Privacy Policy, please click here.

Optimization, Reporting and Analytics

Millennial Media provides brands with real-time user data and thorough insight into campaign performance. Throughout the life of each advertiser’s campaign, we leverage our sophisticated technology solutions to optimize campaign results and provide advertisers with thorough campaign analysis. Real-time campaign performance is also available through our proprietary Advertiser Reporting tool.