Delivering the Foundation for Developers' Mobile Businesses

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Millennial Media makes global advertising within apps simple and effective. Through our mmDev developer portal, developers can access a comprehensive set of tools and resources that puts them in control of their business, and helps them manage their in-app inventory.

Powered by Millennial Media’s platform technology, developers can easily set-up their apps, download SDKs, manage inventory, access performance data and insights and more via a consolidated dashboard.

Millennial Media values partners of all sizes, across all operating systems, from the smallest developer to the largest media partner.

Cross-Platform SDKs and Server-to-Server Support

Millennial Media offers SDKs for iOS, Android, Windows, and RIM; and provides server-to-server support for five other platforms. Millennial Media’s SDKs enable advertising demand from some of the top brand advertisers in the world. As brands spend more money in mobile advertising, developers who have integrated Millennial Media’s SDKs into their applications have access to more revenue.

Innovative 3-in-1 SDKs

Developers can download the latest SDKs, enabling them to put Millennial Media's premium brand video, rich media, and banner ads in their apps – through one SDK.

  • Interactive Video Ads – Engaging, full-screen video ads that include features and buttons to drive interaction
  • Rich Media Ads – Rich, engaging ads that cover the full mobile screen; Interstitials can be displayed at app launch or in between content pages
  • Banner Ads – Animated or static ads that appear at the top or bottom of the page or within the content of an app

Real-time Performance Reporting and Insights

Through mmDev, developers access real-time reporting to make data-driven business decisions about application and campaign performance.

  • Application reporting including requests, views, clicks/click-through rate, revenue, eCPM and more
  • Campaign reporting including views, clicks/click-through rate, spend and more

Documentation and Support

Millennial Media provides a variety of support tools, documentation and resources to assist developers as they manage, and monetize, in-app inventory.

  • Help Center features best practices, step-by-step tutorials and other resources
  • Developer documentation created for mobile developers, by mobile developers

For more information on how Millennial Media helps developers grow their businesses, click here.

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