Millennial Media is the industry's leading mobile media networks company – leveraging our quality advertising networks and extensive reach of the lucrative “millennial” audience to define the mobile advertising industry.
Who are the millennials and why do they matter? Millennials are the 76 million people born between 1977 and 1995. They are who every advertiser wants to reach. They are who every advertiser wants to activate. They are who every advertiser wants to engage. And Millennial Media is the link between the advertising world, the mobile world and the lucrative millennial world. We are committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks.
Industry Trends
In June 2007 alone, nearly 13 million people (US and Europe) accessed a social networking site via a mobile handset. (m:metrics)