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Blog

7.30.15

Native Ad Innovations for mmSDK 6.0

Giving publishers flexibility over their sites’ and apps’ native experiences was a priority when we were developing SDK 6.0.

Client Story

7.29.15

SITO Mobile & State Lottery Win Big with Deal ID from Millennial Media

SITO Mobile
SITO Mobile partnered with Millennial Media on a campaign for the State Lottery.

Blog

7.29.15

Advanced Mediation in mmSDK 6.0

Our SDK allows us to add new mediation partners seamlessly and quickly.

Blog

7.28.15

More Viewable = More Valuable

In this webinar, we offered publishers insight on mobile viewability.

Blog

7.23.15

Shining a Light: Lightbox in SDK 6.0

Lightbox displays a video within a companion banner ad, which opens up premium inventory opportunities for publishers previously unable to offer video.

Blog

7.22.15

Meet mmSDK 6.0

Today marks a huge milestone for Millennial Media as we unveil something we’ve been working on for quite a while now — mmSDK 6.0.

Blog

7.21.15

The Evolution of the Mobile Ad

From the static banners ads of the early days of mobile, to the introduction of rich media, video, social, cross-screen and native, we’ve watched mobile creative grow.

Blog

7.20.15

Vive la France: A Snapshot of French Mobile Data

We did a study of data from our platform to see how the French engage with mobile.

Blog

7.16.15

CTR, BFD: What True Measurement Means in Mobile

At our recent Millennial Media Partner Summit, we discussed mobile measurement.

Research

7.15.15

Back to School

This infographic explore how back to school campaigns performed on our platform.

Blog

7.15.15

Knowledge is Power: Mobile Stats on Back-to-School Shopping

Data from back-to-school campaigns on our platform informed our latest infographic.

Blog

7.14.15

Solve for Tomorrow’s Problems: Lessons Learned from the Boston App Strategy Workshop and Demo Day

HeyWire CEO Meredith Flynn-Ripley discusses mobile monetization in a Q&A.

Featured Insights

client story

Adidas “Light You Up” Mobile Campaign is a Runaway Success

Adidas

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Mobile Ad Formats, Location Targeting, Advertiser, USA, CPG
client story

The North Face Explores New Channels with 1st Ever Mobile Campaign

The North Face

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Mobile Ad Formats, Advertiser, EMEA, Retail

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