The Cord Nevers
Jason Kelly reflects on Advertising Week 2015.
Programmatic 3.0: The Data Awakens
Programmatic 3.0 is not about delivery. It’s about the use of data to inform buying decisions and measurement.
What We Do vs. What We Say
Mobile can measure what people actually do, and ignore what they say they do.
Gillette Accelerates Brand Awareness with Innovative Rich Media Campaign
Leverage Gillette’s partnership with the Williams F1 racing team to engage consumers and associate the brand with technology.
NTUC FairPrice Xtra Chooses Mobile For 7th Anniversary Contest
NTUC FairPrice Xtra
In celebration of its 7th Anniversary, NTUC FairPrice Xtra Supermarket was looking to encourage local families to participate in the Trolley Dash; a 3-week contest designed to drive customers in-stores and online.
Cross-Screen Measurement: Three Arguments for Action over Precision
With cross-screen measurement, trying to be too precise carries significant risks.
Premium Publisher and Hot Apps Inventory Packages
Two new programmatic packages make their debut.
Emirates Airline Takes Mobile Strategy To New Heights
Increased traveler demand meant Emirates Airline needed to add more daily flights to its NYC to Dubai route.
Where to Find Millennial Media at Ad Week 2015
Here’s where you can find us, on stage and in person.
Five Themes for Ad Week 2015
Creative, measurement, programmatic, viewability, and ad blocking will dominate.
Meet mmSDK 6.1
Our latest upgrade has all of the exciting new features and functionality of the 6.0 version, plus performance and monetization enhancements.
The Complete Package: Bridging Managed and Programmatic with Inventory Packages
Millennial Media has several new “always on” packages available to all buyers accessing our exchange.