The Power of Creativity and Mobile Video
A summary of the main highlights from a recent IAB Digital Upfronts event.
Feeding America + Starcom Launch Spoontember™ on Mobile
September marked the official start of Hunger Action Month™. To help engage the public and raise awareness for the 1 in 7 Americans struggling with hunger, Feeding America® launched Spoontember™ – a buzzy social media campaign that challenged supporters to use their smartphones to create and share their ultimate “Spoon Selfies” – all month long.
Unilever Singapore Magnum Infinity Swirls to Success
Unilever Magnum Infinity
Unilever Singapore and its agency Mindshare Singapore chose Millennial Media to promote the launch of the new Unilever Magnum ice cream. Encouraging users to purchase the product and follow the Magnum Instagram page proved a success through custom Rich Media.
The Future of Mobile: Millennial Media Joins AOL
Today Millennial Media takes a big step by joining AOL.
We have two new open packages — High-Viewability Banners and High-Viewability Interstitials — that contain inventory with high viewability scores available to exchange buyers.
No Debate over Data
Here are four tips for Politics & Advocacy advertisers who want to use data to enhance a mobile campaign.
Dancing from Mass Media to Mobile
The Ellen DeGeneres Show is a broadcast television show with a great feel for digital and mobile.
Navigating the Path to a Successful Native Strategy
At the Millennial Media Partner Summit, we discussed native ads.
The Cord Nevers
Jason Kelly reflects on Advertising Week 2015.
Programmatic 3.0: The Data Awakens
Programmatic 3.0 is not about delivery. It’s about the use of data to inform buying decisions and measurement.
What We Do vs. What We Say
Mobile can measure what people actually do, and ignore what they say they do.
Gillette Accelerates Brand Awareness with Innovative Rich Media Campaign
Leverage Gillette’s partnership with the Williams F1 racing team to engage consumers and associate the brand with technology.