Our Top Tips for Introducing Native Ads into Your App or Mobile Site
We’ve pulled together a few high-level points to consider when introducing native ads into your app or mobile website.
Complex Connections, Simple Solutions
As more people become connected in increasingly complex ways, we need to pay attention to how the digital landscape is changing and what that means for marketers. That’s what we’ve done in our Connected Consumer report.
Connected Consumers: Gaining Insights Across Screens
The Connected Consumers report takes a closer look at how consumers use multiple devices to access the internet.
What's My Worth? Report 2015
Exploring the value exchange consumers have with advertisers in return for letting them into their most personal environment, their mobile devices.
One Minute of a Consumer’s Time on Mobile Will Cost You Nearly $11, According To Your Audience
We set out to understand what consumers believe they are worth and the value exchange that they have with advertisers in return for letting them into their most personal environment: mobile.
Our Top Mobile Video Tips for Developers
Before you jump into video ad monetization, here are our top video tips to ensure your success.
Quality Mobile Inventory in Programmatic
The traditional view on digital ad buys was that there are well-recognized “premium” brands that sell premium ad space through direct deals and everything else was labeled as “remnant.” But that dichotomy breaks down when you look at mobile
Pervasive Programmatic: Automated Buying in Mobile Today
Millennial Media surveyed our buy-side partners and reviewed our own platform data from Q1 2015 to create our latest infographic, The Growing Investment in Mobile Programmatic.
The Growing Investment in Mobile Programmatic
This infographic takes a look at the year-over-year changes in the programmatic buying landscape.
Mobile Dads – Why marketers should target them
This infographic looks at mobile dads, their time spent on mobile, the content they access, and what they purchase.
Reaching Dads on Devices: A High Income Segment Prone to Mobile Purchases
IAB’s Mobile Center and Millennial Media examined how dads use mobile and where marketers should seek them out in app and on the mobile web.
Making Impressions Count: White Paper on Mobile Viewability
Mobile viewability can be confusing. That’s why we created our Making Impressions Count white paper to help demystify the topic.