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Blog

7.28.15

More Viewable = More Valuable

In this webinar, we offered publishers insight on mobile viewability.

Blog

7.23.15

Shining a Light: Lightbox in SDK 6.0

Lightbox displays a video within a companion banner ad, which opens up premium inventory opportunities for publishers previously unable to offer video.

Blog

7.22.15

Meet mmSDK 6.0

Today marks a huge milestone for Millennial Media as we unveil something we’ve been working on for quite a while now — mmSDK 6.0.

Blog

7.21.15

The Evolution of the Mobile Ad

From the static banners ads of the early days of mobile, to the introduction of rich media, video, social, cross-screen and native, we’ve watched mobile creative grow.

Blog

7.20.15

Vive la France: A Snapshot of French Mobile Data

We did a study of data from our platform to see how the French engage with mobile.

Blog

7.16.15

CTR, BFD: What True Measurement Means in Mobile

At our recent Millennial Media Partner Summit, we discussed mobile measurement.

Research

7.15.15

Back to School

This infographic explore how back to school campaigns performed on our platform.

Blog

7.15.15

Knowledge is Power: Mobile Stats on Back-to-School Shopping

Data from back-to-school campaigns on our platform informed our latest infographic.

Blog

7.14.15

Solve for Tomorrow’s Problems: Lessons Learned from the Boston App Strategy Workshop and Demo Day

HeyWire CEO Meredith Flynn-Ripley discusses mobile monetization in a Q&A.

Blog

7.14.15

Decoded: Viewability

Check out the latest installment in our Decoded video series to learn more about mobile viewability.

Client Story

7.13.15

Campbell’s Swanson Brand Measures ROI on Mobile

Campbell’s Swanson
Campbell’s Swanson brand was looking to drive in-store sales by inspiring foodies across the nation to bring its products to life at the holiday dinner table.

Blog

7.8.15

In Mobile We Trust: Viewability Webinar

We need to bridge the gap between time spent in mobile and money spent in mobile.

Featured Insights

client story

Adidas “Light You Up” Mobile Campaign is a Runaway Success

Adidas

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Mobile Ad Formats, Location Targeting, Advertiser, USA, CPG
client story

The North Face Explores New Channels with 1st Ever Mobile Campaign

The North Face

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Mobile Ad Formats, Advertiser, EMEA, Retail

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