6 Tips for Gaining User Downloads
Both Google and Apple have passed 50 billion app downloads each, so uploading your app to the App Store or Google Play and crossing your fingers is hardly enough to draw the masses in today’s saturated environment. The good news is that a little planning and strategy can go a long way towards building your user base, upping your app’s ranking, and ultimately making more money. Continue reading for some key steps that you can take to increase downloads.
Make a Good App
It almost goes without saying that your app should be an original idea, or at least on that adds an innovative twist on an existing idea. It should be thoroughly tested so that it provides a clean user experience and will be well-received when you start gaining a user base. Develop your app with the user in mind. What unique experience will your app provide? What missing need does your app fulfill?
Plan Your App Description
When your app hits the App Store or Google Play, the first thing that your potential users will see is your app description. Be strategic about the formatting and ensure that your above-the-fold content is engaging and compelling. Use the description space to tout your app’s uniqueness and how it’s differentiated from the pack – this is your opportunity to close the deal. Make users WANT to download your app, but also be honest about what it can and can’t do. You want your users to be surprised and satisfied with your app’s capabilities. If you over-promise and under-deliver, you’re setting yourself up for bad a review, which brings us to the next point…
Get (Positive!) Reviews
By creating an enjoyable user experience, you mitigate your risk for negative reviews that may arise organically. You want user reviews to present your app in a positive light, so be sure to use any negative feedback constructively to improve your app. Keep in mind that you don’t need to wait for users to feel compelled to write reviews. You can and should also reach out to App Review websites and bloggers in your target audience and ask them to review your app. A handful of favorable reviews can be enough to jumpstart interest – and subsequent downloads – for your app.
Use Social Media
Create a buzz! With the extensive reach of Facebook and Twitter, being active and promoting your app via these outlets is an ideal way to drum up interest. Be accessible to your followers, link to your app, and provide promos, videos, and content that people will want to retweet or share. And don’t limit your outreach. Take advantage of other social media platforms in your niche area.
Create a Website
When participating in social media and on sites that cater to your target audience, be sure to link to your app’s website to drive traffic. Use your website to show your app in action through videos and screen shots, and delve into what it can do. Give it personality, and have a clear call to action so that visitors can quickly and easily download your app.
Benefit from House Ads
You know the power of mobile, so why not capitalize on your own inventory? Spend a little cash on promoting your app by setting up an advertising account. You can also take advantage of house ads, the free tool that Millennial Media offers to developers. Do you have an app with a larger user base than others in your portfolio? Cross-promote your lesser known apps through the ad space of your more popular apps. Best of all, it’s completely free!
Questions? Reach out to our developer support team. We’re here to answer your questions and help you succeed in the world of mobile.
More from Lewis Rothkopf
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.