Cross-screen advertising shifts the focus from impressions and clicks to the way the consumers actually engage with the campaign across multiple screens. This new capability will revolutionize how advertising performance is measured, but it also adds a new level of reporting complexity. In this segment of Decoded, we dig into how cross-screen reporting helped one of Millennial Media’s advertisers shed light on the path that users took to and from their campaign.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.