Media is a constantly growing and changing industry. As the game continues to evolve, it’s increasingly important for veterans to mentor and support incoming players. The Women’s Media Mentoring Initiative (WIMMI) is one organization helping to do just that.
Last week, I had the pleasure of participating in WIMMI’s Boston Mentor Event, hosted at the Millennial Media Boston offices, and participating in a panel alongside Rue La La CMO Robin Domeniconi, Wayfair VP of Brand Marketing Nancy Go, and Catchpole Corporation President & CEO Amy Scarlino. To a packed room of over 100 women, we shared the experiences, tools and tactics we’ve found help us succeed. Following the panel, we each had the opportunity to sit down and talk with smaller groups of attendees; sharing stories, offering advice and making connections.
One of the major themes from the evening was to stretch beyond your comfort zone. Skate not to where the hockey puck is, but to where it’s going. Remember, in any industry there will be those who tell you why you cannot or should not do something. It’s up to you to keep pushing beyond the boundaries and strive to make a difference in your own work place.
A few other pieces of advice from the event:
- I have succeeded without passion, but it's so much better when the passion is there. – Robin Domeniconi
- Being multi-talented is important. Once you’ve reached one goal, set another. – Nancy Go
- Know your strengths and take them to the next level; delegate the rest. – Amy Scarlino
- Don’t be a wimp! Push yourself to go beyond your current capabilities. – Yours truly (Carrie Seifer)
- One of the best pieces of advice I’ve heard is to have the courage to be vulnerable. Out of vulnerability comes strength. – Robin Domeniconi
- There isn't anyone you couldn't love once you've heard their story. – My favorite quote, usually attributed to Mr. Rogers
A big thank you to WIMMI for bringing such a wonderful group of women together and to Millennial Media for hosting such a powerful and inspiring event. I left the evening believing even more in the power of community and support. As we continue to navigate the media game together, remember the power of a team.
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Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.