Premium Publisher and Hot Apps Inventory Packages
Buyers increasingly look for ways to make themselves visible to potential customers. One of the most effective ways to reach such audiences is the reach of premium mobile apps with scale.
With Millennial Media’s new Premium Publisher Inventory Package, it’s easier than ever for buyers to align themselves with some of the biggest brands in mobile. We’ve packaged inventory from a host of premium apps including Turner Broadcasting, Scripps, Fox Sports, Rolling Stone, Men’s Fitness, MLB, and Us Weekly.
Millennial Media also offers a Hot Apps Inventory Package, whereby buyers get access to inventory from the top 100 apps in both the App Store and Google Play, like EA Mobile Tetris Blitz, Ibotta, and Agar.io. As the top apps are always changing, the list is updated frequently to ensure that we always capture and deliver inventory from the hottest, most popular apps.
Premium Publisher and Hot Apps packages are available on either an IO or programmatic basis. Using Deal ID for bundled premium inventory, buyers can effortlessly target the supply that meets their needs with enriched ad formats like pre-roll and interstitials.
Interested in these and other packages? You can browse all of our packages here, or reach out to us directly to learn more. Our team will work with you to create a private package built to suit your specific targeting criteria and parameters. Our goal is to help you succeed through mobile.
More from Lewis Rothkopf
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.