Client Stories

Adidas “Light You Up” Mobile Campaign is a Runaway Success

Opportunity

 

Adidas needed to drive foot traffic to New York City’s Penn Station to view their official “Light You Up” promotional light show.

Results

Banner ads encouraged nearby users to click through to the landing page to see event information. The event drew thousands of attendees from the surrounding area.

Client Stories
Creative Gallery

Client Story

1.25.16

Fall for Unilever Singapore Dove Hair Rescue

Dove
Unilever Singapore called on its agency Mindshare Singapore and Millennial Media, now a part of AOL, to promote its Dove Hair Contest on Tumblr. This first ever Tumblr integration that Millennial Media ran in the APAC market proved a valuable success.

Client Story

1.8.16

Share a Cookie Core with Unilever Singapore Ben & Jerry’s

Ben & Jerry's
During the hot summer in Singapore, Ben & Jerry’s launched its new Cookie Core flavors: The Boom Chocolatta! Cookie Core and Spectacular Speculoos Cookie Core. Millennial Media, now a part of AOL, helped Unilever Singapore and its agency Mindshare Singapore carry out their Ben & Jerry’s #CookieCoreWith campaign.

Client Story

11.9.15

Feeding America + Starcom Launch Spoontember™ on Mobile

Feeding America
September marked the official start of Hunger Action Month™. To help engage the public and raise awareness for the 1 in 7 Americans struggling with hunger, Feeding America® launched Spoontember™ – a buzzy social media campaign that challenged supporters to use their smartphones to create and share their ultimate “Spoon Selfies” – all month long.

Client Story

10.29.15

Unilever Singapore Magnum Infinity Swirls to Success

Unilever Magnum Infinity
Unilever Singapore and its agency Mindshare Singapore chose Millennial Media to promote the launch of the new Unilever Magnum ice cream. Encouraging users to purchase the product and follow the Magnum Instagram page proved a success through custom Rich Media.

Client Story

9.28.15

Gillette Accelerates Brand Awareness with Innovative Rich Media Campaign

Gillette
Leverage Gillette’s partnership with the Williams F1 racing team to engage consumers and associate the brand with technology.

Client Story

9.28.15

NTUC FairPrice Xtra Chooses Mobile For 7th Anniversary Contest

NTUC FairPrice Xtra
In celebration of its 7th Anniversary, NTUC FairPrice Xtra Supermarket was looking to encourage local families to participate in the Trolley Dash; a 3-week contest designed to drive customers in-stores and online.

Client Story

9.24.15

Emirates Airline Takes Mobile Strategy To New Heights

Emirates
Increased traveler demand meant Emirates Airline needed to add more daily flights to its NYC to Dubai route.

Client Story

9.1.15

OtterBox Wins with MySymmetry Promotion

OtterBox
OtterBox and its agency Maxus Singapore chose Millennial Media to promote the release of new MySymmetry smartphone cases in Singapore.

Client Story

7.29.15

SITO Mobile & State Lottery Win Big with Deal ID from Millennial Media

SITO Mobile
SITO Mobile partnered with Millennial Media on a campaign for the State Lottery.

Client Story

7.13.15

Campbell’s Swanson Brand Measures ROI on Mobile

Campbell’s Swanson
Campbell’s Swanson brand was looking to drive in-store sales by inspiring foodies across the nation to bring its products to life at the holiday dinner table.

Client Story

5.13.15

Ad Council + Carat Support Bullying Prevention With Mobile

Ad Council
In support of one of the most pressing issues facing children and young adults today, media agency Carat partnered with the Ad Council to help raise awareness around its national Bullying Prevention campaign.

Client Story

5.8.15

Philips gets up close and personal with mobile brand awareness campaign for Shaver series 9000

Philips
Recognising an increasingly mobile target audience, Philips Italy engaged Havas Media and Millennial Media to create a mobile campaign for its Shaver series 9000

Creative

3.25.15

Never Stop Exploring

The North Face
Raise brand awareness by engaging 18-34 year old males in Germany and Italy in advance of the winter...

Creative

3.25.15

Peanut M&M's®

Mars
Remind consumers why Peanut M&M's® are America's favorite nut and drive visits to official Faceb...

Creative

3.25.15

Big Chewy Bars

Quaker
Introduce new Big Chewy Bars and show mom why these bars are the perfect on-the-go snack

Creative

3.25.15

What's Your Away?

GO RV
Show consumers why an RV is perfect for any getaway

Creative

3.25.15

ScandalEyes Retro Glam Mascara

Rimmel London
Build awareness of new mascara and drive engagements with social media on mobile

Creative

3.25.15

1500 EcoDiesel Pickup Truck

RAM
Introduce football fans to the industry's first light-duty diesel engine

Creative

3.25.15

Breakage Defence

P&G Pantene
To take advantage of its highly engaged audience, Pantene wanted to drive engagement and completed v...

Creative

3.25.15

Star Wars Rebels

Disney XD
Promote new animated series and drive TV tune-in

Creative

3.24.15

Kirby Buckets

Disney XD
Generate excitement around new original series and promote tune-in for television premiere

Creative

3.24.15

justWink

American Greetings
Generate excitement around launch of new card line for Valentine's Day

Creative

3.24.15

Age of Extinction

Paramount for Transformers
Reach mobile audiences with a compelling new creative approach to drive views of trailers

Creative

3.24.15

The Nut Job

Open Road Films
Build awareness and promote release of new 3D animated film