Client Stories

Adidas “Light You Up” Mobile Campaign is a Runaway Success

Opportunity

 

Adidas needed to drive foot traffic to New York City’s Penn Station to view their official “Light You Up” promotional light show.

Results

Banner ads encouraged nearby users to click through to the landing page to see event information. The event drew thousands of attendees from the surrounding area.

Client Stories
Creative Gallery

Client Story

7.29.15

SITO Mobile & State Lottery Win Big with Deal ID from Millennial Media

SITO Mobile
SITO Mobile partnered with Millennial Media on a campaign for the State Lottery.

Client Story

7.13.15

Campbell’s Swanson Brand Measures ROI on Mobile

Campbell’s Swanson
Campbell’s Swanson brand was looking to drive in-store sales by inspiring foodies across the nation to bring its products to life at the holiday dinner table.

Client Story

5.13.15

Ad Council + Carat Support Bullying Prevention With Mobile

Ad Council
In support of one of the most pressing issues facing children and young adults today, media agency Carat partnered with the Ad Council to help raise awareness around its national Bullying Prevention campaign.

Client Story

5.8.15

Philips gets up close and personal with mobile brand awareness campaign for Shaver series 9000

Philips
Recognising an increasingly mobile target audience, Philips Italy engaged Havas Media and Millennial Media to create a mobile campaign for its Shaver series 9000

Client Story

4.15.15

UGG Australia® Celebrates Life’s Moments with Mobile

UGG Australia®
In anticipation for peak 2014 holiday shopping season, UGG Australia® was looking to stand out from the competition

Client Story

3.11.15

Paramount Transforms Mobile Strategy with Innovative Rich Media and Video for Transformers: Age of Extinction

Paramount
Paramount wanted to reach mobile audiences with a compelling new creative approach

Client Story

2.11.15

Rimmel London #ROCKINIT With Mobile

#ROCKINIT With Mobile
Rimmel London was looking to create the ultimate social experience

Client Story

1.15.15

Malibu Drives Consumer Engagement With Brand Focused-Mobile Video Experience

Malibu
Malibu knew its ‘Best Summer Ever Project’ had to engage consumers

Client Story

12.18.14

Millennial Media selected by T-Mobile Austria to drive mobile audience awareness for new tele.ring tariffs

T-Mobile
T-Mobile Austria turned to Millennial Media to help target mobile consumers.

Client Story

10.13.14

Spinrilla Turns Up The Volume On Revenue Expectations With Video Ads

Spinrilla
Spinrilla was looking for a way to increase revenue from the ad-supported version of their app.

Client Story

9.5.14

U.S. Marine Corps Counts on Mobile-First

U.S. MARINE CORPS
U.S. Marine Corps (USMC) was looking to achieve massive awareness among target audience

Client Story

8.13.14

PBS KIDS Makes Mobile Fun

PBS KIDS
PBS stations nationwide developed an integrated marketing activation to drive TV tune-in, website engagements, and visits

Creative

3.25.15

Never Stop Exploring

The North Face
Raise brand awareness by engaging 18-34 year old males in Germany and Italy in advance of the winter...

Creative

3.25.15

Peanut M&M's®

Mars
Remind consumers why Peanut M&M's® are America's favorite nut and drive visits to official Faceb...

Creative

3.25.15

Big Chewy Bars

Quaker
Introduce new Big Chewy Bars and show mom why these bars are the perfect on-the-go snack

Creative

3.25.15

What's Your Away?

GO RV
Show consumers why an RV is perfect for any getaway

Creative

3.25.15

ScandalEyes Retro Glam Mascara

Rimmel London
Build awareness of new mascara and drive engagements with social media on mobile

Creative

3.25.15

1500 EcoDiesel Pickup Truck

RAM
Introduce football fans to the industry's first light-duty diesel engine

Creative

3.25.15

Breakage Defence

P&G Pantene
To take advantage of its highly engaged audience, Pantene wanted to drive engagement and completed v...

Creative

3.25.15

Star Wars Rebels

Disney XD
Promote new animated series and drive TV tune-in

Creative

3.24.15

Kirby Buckets

Disney XD
Generate excitement around new original series and promote tune-in for television premiere

Creative

3.24.15

justWink

American Greetings
Generate excitement around launch of new card line for Valentine's Day

Creative

3.24.15

Age of Extinction

Paramount for Transformers
Reach mobile audiences with a compelling new creative approach to drive views of trailers

Creative

3.24.15

The Nut Job

Open Road Films
Build awareness and promote release of new 3D animated film