Research

2014 State of the Apps Industry Snapshot

Overview

Our State of the Apps industry snapshot takes a closer look into the app economy. Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers’ current and future goals and priorities.

Highlights

83% of developers were monetizing their apps in 2013. Most make their money from advertising (73%), followed by paid downloads (43%). Of the 17% who had yet to monetize their apps, 46% reported that they expected to do so in 2014.

 

Developers were bullish for 2014 as well, especially on ads – more than half of those surveyed expected to see their percentage of revenue from in-app advertising rise in the coming year.

 

In our 2010 State of the Apps survey, only 23% of developers were publishing for Android OS. By 2013, that number more than tripled to 80%. iOS is the second most popular operating system, and 78% of iOS developers plan to develop for Android in 2014.

2014 State of the Apps Industry Snapshot

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