As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is becoming a valuable part of any campaign. Through an April 2014 survey of programmatic buyers, paired with data from our platform, this infographic looks at mobile advertisers’ plans and perceptions around programmatic buying.
Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.