Research

Q1 2013 Mobile Mix™

Overview

This report takes a closer look into the mobile trends in Q1 of 2013, including the top manufacturers, devices, operating systems, and applications from the quarter.

Highlights

Apple was the largest manufacturer on our platform in Q1 2013, accounting for 37% of impressions, followed by Samsung (27%) and BlackBerry (6%). Amazon broke into our list of the top 10 manufacturers and saw impressions increase 125 percent from the previous quarter.

 

Android and Apple both increased their overall share of impressions year-over-year, with Apple going from 33 percent to 39 percent, and Android going from 49 percent to 52 percent.

 

Smartphones accounted for 70% of platform impressions in Q1 2013. Non-phone connected devices (i.e. tablets, e-readers, etc.) increased their share of impressions year-over-year from 20 percent to 25 percent.

Q1 2013 Mobile Mix

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