The Power of Creativity and Mobile Video
A summary of the main highlights from a recent IAB Digital Upfronts event.
The Future of Mobile: Millennial Media Joins AOL
Today Millennial Media takes a big step by joining AOL.
We have two new open packages — High-Viewability Banners and High-Viewability Interstitials — that contain inventory with high viewability scores available to exchange buyers.
No Debate over Data
Here are four tips for Politics & Advocacy advertisers who want to use data to enhance a mobile campaign.
Dancing from Mass Media to Mobile
The Ellen DeGeneres Show is a broadcast television show with a great feel for digital and mobile.
Navigating the Path to a Successful Native Strategy
At the Millennial Media Partner Summit, we discussed native ads.
The Cord Nevers
Jason Kelly reflects on Advertising Week 2015.
Programmatic 3.0: The Data Awakens
Programmatic 3.0 is not about delivery. It’s about the use of data to inform buying decisions and measurement.
What We Do vs. What We Say
Mobile can measure what people actually do, and ignore what they say they do.
Cross-Screen Measurement: Three Arguments for Action over Precision
With cross-screen measurement, trying to be too precise carries significant risks.
Premium Publisher and Hot Apps Inventory Packages
Two new programmatic packages make their debut.
Where to Find Millennial Media at Ad Week 2015
Here’s where you can find us, on stage and in person.