Mobile Ad Insights

All Things Mobile

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Client Story


Gillette Accelerates Brand Awareness with Innovative Rich Media Campaign

Leverage Gillette’s partnership with the Williams F1 racing team to engage consumers and associate the brand with technology.

Client Story


NTUC FairPrice Xtra Chooses Mobile For 7th Anniversary Contest

NTUC FairPrice Xtra
In celebration of its 7th Anniversary, NTUC FairPrice Xtra Supermarket was looking to encourage local families to participate in the Trolley Dash; a 3-week contest designed to drive customers in-stores and online.

Client Story


Emirates Airline Takes Mobile Strategy To New Heights

Increased traveler demand meant Emirates Airline needed to add more daily flights to its NYC to Dubai route.

Client Story


OtterBox Wins with MySymmetry Promotion

OtterBox and its agency Maxus Singapore chose Millennial Media to promote the release of new MySymmetry smartphone cases in Singapore.

Client Story


SITO Mobile & State Lottery Win Big with Deal ID from Millennial Media

SITO Mobile
SITO Mobile partnered with Millennial Media on a campaign for the State Lottery.

Client Story


Campbell’s Swanson Brand Measures ROI on Mobile

Campbell’s Swanson
Campbell’s Swanson brand was looking to drive in-store sales by inspiring foodies across the nation to bring its products to life at the holiday dinner table.

Client Story


Ad Council + Carat Support Bullying Prevention With Mobile

Ad Council
In support of one of the most pressing issues facing children and young adults today, media agency Carat partnered with the Ad Council to help raise awareness around its national Bullying Prevention campaign.

Client Story


Philips gets up close and personal with mobile brand awareness campaign for Shaver series 9000

Recognising an increasingly mobile target audience, Philips Italy engaged Havas Media and Millennial Media to create a mobile campaign for its Shaver series 9000

Client Story


UGG Australia® Celebrates Life’s Moments with Mobile

UGG Australia®
In anticipation for peak 2014 holiday shopping season, UGG Australia® was looking to stand out from the competition

Client Story


Paramount Transforms Mobile Strategy with Innovative Rich Media and Video for Transformers: Age of Extinction

Paramount wanted to reach mobile audiences with a compelling new creative approach

Client Story


Rimmel London #ROCKINIT With Mobile

#ROCKINIT With Mobile
Rimmel London was looking to create the ultimate social experience

Client Story


Malibu Drives Consumer Engagement With Brand Focused-Mobile Video Experience

Malibu knew its ‘Best Summer Ever Project’ had to engage consumers
client story

Adidas “Light You Up” Mobile Campaign is a Runaway Success


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Mobile Ad Formats, Location Targeting, USA, CPG, Advertiser
client story

The North Face Explores New Channels with 1st Ever Mobile Campaign

The North Face

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Mobile Ad Formats, EMEA, Advertiser, Retail

ANA + Millennial Media


The State of Viewability


Check out Millennial Media's featured article in the latest issue of ANA Magazine. Learn where the viewability standard sits today and where the industry goes from here.

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