Insights

Mobile Ad Insights

All Things Mobile

Research

4.1.15

2014 Year-in-Review S.M.A.R.T.™ Report

Year-in-review edition of the S.M.A.R.T.™ report features a year-over-year look at global trends.

Research

11.20.14

Finance 2014 S.M.A.R.T.™ Report

An in-depth look at the Finance vertical from an advertiser and mobile consumer perspective.

Research

6.27.14

Telecommunications 2014 S.M.A.R.T.™ Report

This report explores the Telecom vertical and how these brands are utilizing mobile advertising.

Research

3.19.14

2013 Year-in-Review S.M.A.R.T.™ Report

Year-in-review edition of the SMART report features a year-over-year look at global trends.

Research

10.25.13

Entertainment 2013 S.M.A.R.T.™ Report

A deep dive into the Entertainment vertical and how these brands are utilizing mobile advertising.

Research

9.19.13

Automotive 2013 S.M.A.R.T.™ Report

A deep dive into the Automotive vertical and how these brands are utilizing mobile advertising.

Research

6.24.13

Restaurants 2013 S.M.A.R.T.™ Report

A deep dive into the Restaurants vertical and how these brands are utilizing mobile advertising.

Research

1.9.13

Technology 2013 S.M.A.R.T.™ Report

A deep dive into the Technology vertical and how these brands are utilizing mobile advertising.
client story

Adidas “Light You Up” Mobile Campaign is a Runaway Success

Adidas

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Mobile Ad Formats, Location Targeting, USA, CPG, Advertiser
client story

The North Face Explores New Channels with 1st Ever Mobile Campaign

The North Face

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Mobile Ad Formats, EMEA, Advertiser, Retail

ANA + Millennial Media


The State of Viewability

Check out the featured article in the September 2015 issue of ANA Magazine, where AOL's Alia Lamborghini charts where the viewability standard sits today and where the industry goes from here.

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