Mobile Advertising Infographics
Fashionably Connected 2014
Consumers use their smartphones and tablets to help them research, find, and purchase a variety of items, including clothing and accessories. Fashion Week takes place twice a year in four cities and these events influence the personal style of consumers around the globe, from high-end designers to self-proclaimed Fashionistas.
Champions League 2013
This year’s UEFA Champions League Final was attended by over 86,000 fans and watched by millions. This infographic takes a look at the mobile traffic in the EU-5 during the game to see how fans were using their mobile devices.
Mobile Madness 2013
The NCAA Men’s Basketball Tournament was two weeks of tournament madness that ended in upsets, surprises, busted brackets, and a broken leg. This infographic features key insights into the audiences engaging with mobile content during the sports tournament.
The South by Southwest (SXSW) festival has grown into 10 days of interactive technology, independent films, and music around the city. This infographic takes a look at who were the SXSW attendees and how were they using their mobile devices during the festival.
2012 Global Trends
Global mobile trends across demographics, devices, users, and audiences influenced the mobile advertising market in 2012. This infographic takes a look at how these different mobile communities contributed to the evolution of the mobile advertising market.
Chinese New Year 2013
Chinese New Year has become a major mobile holiday, and consumers in Southeast Asia are increasingly turning to their phones and tablets to help them stay connected. This infographic takes an in-depth look at mobile trends on the Millennial Media platform in the region over this important cultural event.
Mobile Bowl 2013
Millions of people around the world watch this big game on television, often with a mobile device in hand. Football fans rely on their mobile devices to keep them engaged and connected during the game. This infographic takes a look at mobile trends on Super Bowl XLVII Sunday.
The Impact of Mobile Gifting 2012
During the holiday season, thousands of mobile devices were sold and gifted, and the immediate activation and use of these new devices created an impact on the mobile market. This special report examines the effect of new device adoption on the Millennial Media platform during the holiday week in December 2012.
2012 Mobile Highlights
2012 saw a number of exciting developments in the mobile world. New devices, a growing, global user base, and increased campaign spend all contributed to a big year for mobile in 2012. This special report highlights key insights from advertiser, manufacturer, device, and campaign trends, with data from our global platform throughout the year.
Retail & Restaurants Trends – November 2012
Millennial Media features a spotlight on mobile retail trends. Retail & Restaurants brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are. For more insight into consumers’ mobile behaviors and what Retail & Restaurants advertisers are doing to engage these consumers, download the full November S.M.A.R.T. report.
Mobile Travel Trends – July 2012
Millennial Media features a spotlight on mobile travel trends. Travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world. For more insight into travelers’ mobile behaviors and what travel advertisers are doing to engage these consumers, download the full July S.M.A.R.T. report.
Mobile Madness – April 2012
A special report from Millennial Media and the IAB, taking a deep dive into mobile and the NCAA Tournament. All trends and insights are based on platform data from Millennial Media and a consumer survey commissioned from Harris Interactive.