The Impact of Mobile Gifting
Mobile devices never take a vacation, and during the 2012 holiday season millions of new devices were gifted around the world. During the holiday week in December 2012, what we saw on the Millennial Media platform was that tablets were the preferred mobile gift this year. And while both iOS and Android tablets showed growth on our platform during this holidays, impressions from Android tablets grew at about twice the rate of iOS tablets. For more insights, our special infographic examines the effect of new device adoption on the Millennial Media platform during the holiday week in December 2012.
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