Mobile Intel Series
Millennial Media’s Mobile Intel Series, launched in June 2011, provides brands with insights into the mobile advertising industry and guidance on how best to utilize mobile. The insights are built from Millennial Media’s own platform observations and campaign data; coupled with third-party research.
Volume 5: Consumer Goods
The fifth volume of the Mobile Intel Series features an in-depth look at mobile advertising in the Consumer Goods industry. The report contains insights on who the mobile consumer goods audience is, how they interact with mobile devices, and how consumer goods brands are approaching the mobile advertising space.
Volume 4: Entertainment
The fourth volume of the Mobile Intel Series features an in-depth look at mobile advertising in the entertainment industry. The report contains insights on who the mobile entertainment audience is, how they interact with mobile devices and how entertainment marketers are approaching the mobile space.
Volume 3: Finance
The widespread adoption of Smartphones & tablets has changed how consumers engage with finance brands. The Mobile Intel Series: Finance guide provides insight into what finance brands are doing on the Millennial Media platform and best practices for how these brands can succeed in mobile advertising.
Volume 2: Automotive
Featuring an in-depth look at the automotive vertical market.
Volume 1: Retail
Our first volume featuring an in-depth look at the retail vertical market.