S.M.A.R.T.™ Reports
Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in March 2009, delivers monthly insights on key mobile advertising trends for brands and agencies. Report findings are based on Millennial Media's platform and campaign data.
2012 Year in Review S.M.A.R.T.™ Report
A special Year in Review edition of S.M.A.R.T.™ with a year-over-year look at key global advertiser trends in 2012. The report also features global data from the Millennial Media platform with a focus on the top verticals, campaign goals and actions, and audiences for the year.
December 2012 S.M.A.R.T.™ Report
The December S.M.A.R.T.™ report features global data from the Millennial Media platform, including key advertiser trends, with a focus on the top verticals, campaign goals, and post-click actions. The report also features spotlights on regional mobile trends.
November 2012 S.M.A.R.T.™ Report
The November S.M.A.R.T.™ report focuses on mobile advertising trends within the Retail & Restaurant industries. Includes insight into consumers’ mobile behaviors and how Retail & Restaurant brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are. Click here to view a related infographic on mobile Retail & Restaurant trends.
October 2012 S.M.A.R.T.™ Report
The October S.M.A.R.T.™ report features global data from the Millennial Media platform, including key advertiser trends, with a focus on the top verticals, campaign goals, and post-click actions. The report also features top audience insights and trends.
July 2012 S.M.A.R.T.™ Report
The July S.M.A.R.T.™ report focuses on mobile advertising trends within the travel industry. Includes insight into travelers’ mobile behaviors and how travel brands are using mobile advertising to reach the right consumers at the right place and time – no matter where they are in the world. Click here to view a related infographic on mobile travel trends.
June 2012 S.M.A.R.T.™ Report
The June S.M.A.R.T.™ report features global data from the Millennial Media platform, including key global advertiser and developer trends, campaign goals, top advertising verticals, leading behavioral audiences, and more. The report also features a spotlight on tablet video trends.
April 2012 S.M.A.R.T.™ Report
A special “Mobile Madness” edition of S.M.A.R.T.™, with a deep-dive into consumer mobile activity around the NCAA basketball tournament. Done in partnership with the IAB, the report contains insights gained from Millennial Media platform data, and the results of a survey commissioned with Harris Interactive.
2011 Year in Review S.M.A.R.T.™ Report
A special Year in Review edition of S.M.A.R.T. ™ with a year-over-year look at key global advertiser trends in 2011. The report contains a snapshot into the top spending mobile ad verticals, campaign highlights from leading brands like Westin and additional global advertising trends for North America, EMEA and Southeast Asia.
November 2011 S.M.A.R.T.™ Report
Featuring a deep-dive into how the Telecom industry is using mobile advertising. This issue also features insights into how the holiday shopping season impacted the mobile advertising industry. During key shopping days like Black Friday and Cyber Monday, advertisers turned to mCommerce to drive consumers to purchase directly on their mobile devices.
October 2011 S.M.A.R.T.™ Report
Features: Spotlight on the Entertainment vertical.