Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in March 2009, delivers monthly insights on key mobile advertising trends for brands and agencies. Report findings are based on Millennial Media's platform and campaign data.
Q3 2011 S.M.A.R.T.™ Report
Featuring an in-depth look at the mobile advertising landscape over the last quarter. With the crucial holiday season around the corner and 2012 media budget planning in progress, it is essential that advertisers are aware of the latest stats and trends in mobile. In our Q3 S.M.A.R.T.™ report, what stands out most clearly is growth – growth that can be seen across the entire mobile advertising ecosystem. Brands are not just spending more, but they are also being more savvy about trying a variety of things to drive campaign success.
August 2011 S.M.A.R.T.™ Report
Features: Spotlight on the CPG vertical.
July 2011 S.M.A.R.T.™ Report
Features: Spotlight on the Travel vertical.
Q2 2011 S.M.A.R.T.™ Report
Features: Millennial Media’s 50th Mobile Intelligence Report.
May 2011 S.M.A.R.T.™ Report
Features: Spotlight on the Automotive vertical.
April 2011 S.M.A.R.T.™ Report
Features: Spotlight on the Retail vertical.
Q1 2011 S.M.A.R.T.™ Report
Comprehensive look at Q1 2011. Featuring: The Global Mobile Landscape, Spotlight on Mobiblocks, and introducing a breakdown of advertisers’ mobile advertising campaign goals.
February 2011 S.M.A.R.T.™ LITE Report
Features: Back to school facts, Ad planning season, Valentine’s Day insights.
January 2011 S.M.A.R.T.™ LITE Report
From the new Millennial Monthly Newsletter, Feature: S.M.A.R.T.™ Targeting Mix, Top 10 Publisher Categories, an upcoming Holiday/Events buying preview (US & UK).
December 2010 S.M.A.R.T.™ Report
Feature: Q4 and Year-Over-Year Vertical Growth.