Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in March 2009, delivers insights on key mobile advertising trends for brands and agencies. Report findings are based on Millennial Media's platform and campaign data.
April 2012 S.M.A.R.T.™ Report
A special “Mobile Madness” edition of S.M.A.R.T.™, with a deep-dive into consumer mobile activity around the NCAA basketball tournament. Done in partnership with the IAB, the report contains insights gained from Millennial Media platform data, and the results of a survey commissioned with Harris Interactive.
2011 Year in Review S.M.A.R.T.™ Report
A special Year in Review edition of S.M.A.R.T. ™ with a year-over-year look at key global advertiser trends in 2011. The report contains a snapshot into the top spending mobile ad verticals, campaign highlights from leading brands like Westin and additional global advertising trends for North America, EMEA and Southeast Asia.
November 2011 S.M.A.R.T.™ Report
Featuring a deep-dive into how the Telecom industry is using mobile advertising. This issue also features insights into how the holiday shopping season impacted the mobile advertising industry. During key shopping days like Black Friday and Cyber Monday, advertisers turned to mCommerce to drive consumers to purchase directly on their mobile devices.
October 2011 S.M.A.R.T.™ Report
Features: Spotlight on the Entertainment vertical.
Q3 2011 S.M.A.R.T.™ Report
Featuring an in-depth look at the mobile advertising landscape over the last quarter. With the crucial holiday season around the corner and 2012 media budget planning in progress, it is essential that advertisers are aware of the latest stats and trends in mobile. In our Q3 S.M.A.R.T.™ report, what stands out most clearly is growth – growth that can be seen across the entire mobile advertising ecosystem. Brands are not just spending more, but they are also being more savvy about trying a variety of things to drive campaign success.
August 2011 S.M.A.R.T.™ Report
Features: Spotlight on the CPG vertical.
July 2011 S.M.A.R.T.™ Report
Features: Spotlight on the Travel vertical.
Q2 2011 S.M.A.R.T.™ Report
Features: Millennial Media’s 50th Mobile Intelligence Report.
May 2011 S.M.A.R.T.™ Report
Features: Spotlight on the Automotive vertical.
April 2011 S.M.A.R.T.™ Report
Features: Spotlight on the Retail vertical.