Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in March 2009, delivers monthly insights on key mobile advertising trends for brands and agencies. Report findings are based on Millennial Media's platform and campaign data.
February 2011 S.M.A.R.T.™ LITE Report
Features: Back to school facts, Ad planning season, Valentine’s Day insights.
January 2011 S.M.A.R.T.™ LITE Report
From the new Millennial Monthly Newsletter, Feature: S.M.A.R.T.™ Targeting Mix, Top 10 Publisher Categories, an upcoming Holiday/Events buying preview (US & UK).
December 2010 S.M.A.R.T.™ Report
Feature: Q4 and Year-Over-Year Vertical Growth.
November 2010 S.M.A.R.T.™ Report
Spotlight on the Finance Services Ad Vertical.
October 2010 S.M.A.R.T.™ Report
Feature: Holiday Consumer Engagement and Spotlight on the Automotive Ad Vertical.
September 2010 S.M.A.R.T.™ Report
Q3 and Year-Over-Year Vertical Growth
August 2010 S.M.A.R.T.™ Report
Special Section: Why Mobile is a Must This Holiday Season, A Joint Study by comScore and Millennial Media.
July 2010 S.M.A.R.T.™ Report
Special Section: A Study by InsightExpress – “Get Ready for the Mobile Shopper”.
June 2010 S.M.A.R.T.™ Report
Feature: Q2 Top Advertising Verticals, Spotlight on the Entertainment Vertical.
May 2010 S.M.A.R.T.™ Report
Spotlight on the Telecom Vertical.