S.M.A.R.T.™ Reports

Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in March 2009, delivers monthly insights on key mobile advertising trends for brands and agencies. Report findings are based on Millennial Media's platform and campaign data.

January 2010 S.M.A.R.T.™ Report

Special Section: Campaign Effectiveness by Advertising Vertical, A Study by InsightExpress.

December 2009 S.M.A.R.T.™ Report

Special Section: Millennial Media Knows Travel.

November 2009 S.M.A.R.T.™ Report

Special Section: Thanksgiving Mobile Consumer Behavior Trends.

October 2009 S.M.A.R.T.™ Report

Feature: Mobile App Snapshot – provided by Mobclix.

September 2009 S.M.A.R.T.™ Report

Feature: Q3 Top Advertising Verticals, Retail & Restaurant Vertical Break-out.

August 2009 S.M.A.R.T.™ Report

Special Section: InsightExpress – Mobile Consumer Research.

July 2009 S.M.A.R.T.™ Report

Feature: Mobile Web Destinations: Strategic Hierarchy.

June 2009 S.M.A.R.T.™ Report

Feature: Q2 Top Advertising Verticals, Spotlight on the Entertainment Vertical.

May 2009 S.M.A.R.T.™ Report

Feature: Mobile Memorial Day “What Labor Day Advertisers Can Learn From Memorial Day: Mobile Successes”.

April 2009 S.M.A.R.T.™ Report

Special Section: High and Mid-Funnel Effectiveness Analysis, A Study by InsightExpress.