S.M.A.R.T.™ Reports
Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in March 2009, delivers monthly insights on key mobile advertising trends for brands and agencies. Report findings are based on Millennial Media's platform and campaign data.
July 2009 S.M.A.R.T.™ Report
Feature: Mobile Web Destinations: Strategic Hierarchy.
June 2009 S.M.A.R.T.™ Report
Feature: Q2 Top Advertising Verticals, Spotlight on the Entertainment Vertical.
May 2009 S.M.A.R.T.™ Report
Feature: Mobile Memorial Day “What Labor Day Advertisers Can Learn From Memorial Day: Mobile Successes”.
April 2009 S.M.A.R.T.™ Report
Special Section: High and Mid-Funnel Effectiveness Analysis, A Study by InsightExpress.
