Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in March 2009, delivers insights on key mobile advertising trends for brands and agencies. Report findings are based on Millennial Media's platform and campaign data.
July 2010 S.M.A.R.T.™ Report
Special Section: A Study by InsightExpress – “Get Ready for the Mobile Shopper”.
June 2010 S.M.A.R.T.™ Report
Feature: Q2 Top Advertising Verticals, Spotlight on the Entertainment Vertical.
May 2010 S.M.A.R.T.™ Report
Spotlight on the Telecom Vertical.
April 2010 S.M.A.R.T.™ Report
Special Section: Retail & Restaurants.
March 2010 S.M.A.R.T.™ Report
Features: S.M.A.R.T.™ Turns One, Q1 Vertical Snapshot, Special Section: Travel Goes Mobile.
February 2010 S.M.A.R.T.™ Report
Special Section: Mobile Cause Marketing, A joint study by Convio, Edge Research and Change Strategies.
January 2010 S.M.A.R.T.™ Report
Special Section: Campaign Effectiveness by Advertising Vertical, A Study by InsightExpress.
December 2009 S.M.A.R.T.™ Report
Special Section: Millennial Media Knows Travel.
November 2009 S.M.A.R.T.™ Report
Special Section: Thanksgiving Mobile Consumer Behavior Trends.
October 2009 S.M.A.R.T.™ Report
Feature: Mobile App Snapshot – provided by Mobclix.