Powerful Developer Tools Designed to Grow a Business

Millennial Media understands the challenges developers face as they manage their in-app inventory. Through mmDev, developers can access a comprehensive set of tools and resources that puts them in control of their business. Developers can easily set-up their apps, download SDKs, manage inventory, access performance data and insights, and more via a consolidated dashboard.

Complete Suite of Premium Mobile Advertising Solutions

Developers can select from Millennial Media's suite of advertising solutions to achieve monetization and marketing goals for their apps.

  • Millennial Media Ads – Places our premium brand advertising in developers' apps
  • Third Party Ads – Helps developers allocate impressions to other third party ad network partners
  • House Ads – Enables developers to run ad campaigns to promote their other apps on their own inventory
  • Client Ads – Allows developers to sell ad campaigns to their own clients, using Millennial Media’s ad-serving to run the ads in their apps

Innovative 3-in-1 SDKs

Developers can feature Millennial Media's premium brand video, rich media, and banner ads in their apps through one SDK.

  • Interactive Video Ads – Engaging, full-screen video ads that include features and buttons to drive interaction
  • Rich Media Ads – Rich, engaging ads that cover the full mobile screen; Interstitials can be displayed at app launch or in between content pages
  • Banner Ads – Animated or static ads that appear at the top or bottom of the page or within the content of an app

View the 3-in-1 SDK video

Real-time Performance Reporting and Insights

Millennial Media’s proven mobile technology drives results for developers. Through mmDev, developers can view real-time reporting to make data-driven business decisions about application and campaign performance.

  • Application reporting including requests, views, clicks/click-through rate, revenue, eCPM and more
  • Campaign reporting including views, clicks/click-through rate, spend and more

Documentation and Support

Millennial Media provides numerous support tools, documentation and resources to assist developers as they manage and monetize in-app inventory.

  • Help Center features best practices, step-by-step tutorials and other resources
  • Developer Wiki and SDK documentation created for mobile developers, by mobile developers
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