Powerful Developer Tools Designed to Grow a Business
Millennial Media understands the challenges developers face as they manage their in-app inventory. Through mMedia, developers can access a comprehensive set of tools and resources that puts them in control of their business. Developers can easily set-up their apps, download SDKs, manage inventory, access performance data and insights, and more via a consolidated dashboard.
mMedia: Self-Service Mobile Advertising
Developers can access mMedia, Millennial Media’s self-service advertising solution, through the same portal they use to monetize their mobile applications
- Easily put money earned from monetizing applications with Millennial Media toward mobile advertising efforts to improve app discovery and increase downloads
- Leverage a variety of targeting to ensure advertising messages reach the right mobile users
- Get Started with mMedia today
Complete Suite of Premium Mobile Advertising Solutions
Developers can select from Millennial Media's suite of advertising solutions to achieve monetization and marketing goals for their apps.
- Millennial Media Ads – Places our premium brand advertising in developers' apps
- Third Party Ads – Helps developers allocate impressions to other third party ad network partners
- House Ads – Enables developers to run ad campaigns to promote their other apps on their own inventory
- Client Ads – Allows developers to sell ad campaigns to their own clients, using Millennial Media’s ad-serving to run the ads in their apps
Innovative 3-in-1 SDKs
Developers can feature Millennial Media's premium brand video, rich media, and banner ads in their apps through one SDK.
- Interactive Video Ads – Engaging, full-screen video ads that include features and buttons to drive interaction
- Rich Media Ads – Rich, engaging ads that cover the full mobile screen; Interstitials can be displayed at app launch or in between content pages
- Banner Ads – Animated or static ads that appear at the top or bottom of the page or within the content of an app
Real-time Performance Reporting and Insights
Millennial Media’s proven mobile technology drives results for developers. Through mmDev, developers can view real-time reporting to make data-driven business decisions about application and campaign performance.
- Application reporting including requests, views, clicks/click-through rate, revenue, eCPM and more
- Campaign reporting including views, clicks/click-through rate, spend and more
Documentation and Support
Millennial Media provides numerous support tools, documentation and resources to assist developers as they manage and monetize in-app inventory.
- Help Center features best practices, step-by-step tutorials and other resources
- Developer Wiki and SDK documentation created for mobile developers, by mobile developers